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Marketing Overview: Help & Review Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. Consumers in rural environments might respond best to this type of marketing and sales strategies?

Question 2 2. Which of these would NOT be considered a challenge to mobile advertising?

Question 3 3. What is the definition of branding?

Question 4 4. Why should a company develop a marketing communications strategy?

Question 5 5. How does cloud marketing enable customization when reaching consumers?

Question 6 6. Where do brands need to focus their efforts in shopper marketing?

Question 7 7. Squeeze pages can appear in all of these formats EXCEPT which?

Question 8 8. What is the goal of growth hacking in marketing?

Question 9 9. Putting data into a spreadsheet allows you to gain insight because:

Question 10 10. All of these are types of visual marketing components EXCEPT which?

Question 11 11. What kinds of products should you promote?

Question 12 12. In Microsoft Excel, _____ is the command that corresponds to a total. _____ is the command that corresponds to an average.

Question 13 13. A major car manufacturer is preparing to revise the body and paint scheme of a particular automobile in their line. Because they intend to target individuals looking for a reasonably priced luxury car, they place various models of vehicles in front of study participants and ask them the following question: 'Based on what you see, the price of this car is _____.' What type of projective test is this?

Question 14 14. All of these are examples of digital footprint traces EXCEPT which?

Question 15 15. C2B marketing strategy can be seen in all of these places EXCEPT which?

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Marketing Overview: Help & Review Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

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