MEGA Marketing: Practice & Study Guide Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. What is any form of impersonal (one-way) paid communication in which the company is identified?

Question 2 2. Which of the following methods is where economists measure GDP by measuring how much the country spent the previous year?

Question 3 3. Analyze the photo and determine which type of media advertising is shown.

Question 4 4. What should the promotion strategy in the decline stage involve?

Question 5 5. Why would a lower exchange rate be beneficial for a country?

Question 6 6. What is the main objective for the 'competition' part of any marketing plan?

Question 7 7. In the United States, how is the size of a business defined?

Question 8 8. Which one of the data collection methods is often used in product development and testing?

Question 9 9. What are the three main functions of intermediaries?

Question 10 10. Which of the following does a company need to help develop their brand?

Question 11 11. Which of the following would NOT be an external threat to a marketing manager?

Question 12 12. What are the four parts of an overall promotional mix?

Question 13 13. All of the following are uses of economic models EXCEPT?

Question 14 14. The market for coffee is currently in equilibrium. If the demand for coffee decreases, which of the following would LEAST likely happen?

Question 15 15. The theory of product liability which assumes the existence of a contract between the parties is called _____.

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MEGA Marketing: Practice & Study Guide Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

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