MTTC Marketing Education (036): Practice & Study Guide Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. The channel intermediary function that allows a company to depend on a wholesaler, agent, or broker to provide research on other channel members, as well as on the consumer environment as a whole, is best referred to as which of the following?

Question 2 2. Which of the following strategic marketing alternatives is the most risky for companies seeking to gain market share and increase profits?

Question 3 3. Which of the following represents the least expensive strategic option available to a corporation looking to expand into foreign markets, and to sell its products to international consumers?

Question 4 4. Which of the following media advertisements typically require the shortest lead times from a promoting/marketing standpoint?

Question 5 5. The type of career assessment that is used to help an individual identify a meaningful career, based on what is important to her or him, is referred to as which of the following?

Question 6 6. A corporate recruiter requests that candidates interested in applying for a specific position vacancy electronically forward PDF copies of their resumes to her for consideration. In so doing, the recruiter is ensuring that respondents pay attention to which of the following, in terms of their resumes?

Question 7 7. Which of the following best describes the profit orientation approach that utilizes prices set at levels intended to simultaneously stimulate sales and produce a certain profit per unit sold?

Question 8 8. For a limited time, a supermarket chain is offering a popular brand of ice cream to customers for $1.99 per 48-ounce container, even though the original per-unit cost to the business in question is $2.89. Based solely on the information presented above, the supermarket's pricing decision best reflects which of the following strategies?

Question 9 9. A data set contains the following values: 8, 16, 6, 14, 22, 16, 10, 13, 11, 8, 14, 12, 3, 2, 15, 22, 14, 8, 12, and 14. Which of the following represents the median value for the set?

Question 10 10. Which of the following best represents an advantage to recruiting externally rather than internally when a firm is looking for a candidate to fill a job vacancy?

Question 11 11. The type of network architecture that is considered the most simplistic in terms of arrangement and process allocation, lacking a true hierarchical structure between nodes, is best referred to as which of the following?

Question 12 12. Encouraging investment in which of the following areas of human capital is most often the aim of government policies designed to sustain periods of economic growth on an aggregate scale?

Question 13 13. The ability of an organization to quickly convert its assets into cash is referred to as which of the following?

Question 14 14. Which of the following refers to the point at which the communication process is initiated, when a sender first develops an idea into a message?

Question 15 15. A seller of goods is open around the clock, every day of the year, and offers a wide array of products to consumers all over the globe. The seller in question neither carries nor handles an inventory, thereby eliminating the need to pay inventory carrying costs. The type of establishment described above most likely represents which of the following retail segments?

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MTTC Marketing Education (036): Practice & Study Guide Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

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