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Question 1 1. What step is after data gathering and analysis in a needs assessment?
Question 2 2. Collecting sales data reports would be an example of what role of marketing research?
Question 3 3. What's the best explanation of a needs assessment?
Question 4 4. Why does statistics often refer to being 95% confident and not 100%?
Question 5 5. What is the best explanation of a gap?
Question 6 6. For her research project, Jerri interviewed ten people asking them the same open-ended questions. What type of research did Jerri engage in?
Question 7 7. Which of the following is NOT done by statistical software?
Question 8 8. A company is trying to determine what products it should develop in the next 10 years. They are analyzing data from their sales, as well as the data from the leading 10 companies in the industry in order to try and find a pattern of what products could be most successful. What type of statistics is the company using?
Question 9 9. 'What-If' scenarios would be best researched through which role of marketing research?
Question 10 10. The motto 'there's an app for that' fits well within which marketing focus?
Question 11 11. Juan was analyzing a business he was thinking of buying. He looked at the daily sales records, the number of unique customers, and the number of repeat customers. He used statistics generated by this data to help him make his decision. What kind of research did Juan use?
Question 12 12. What is marketing research?
Question 13 13. Bill completed both qualitative and quantitative research, analyzed the data, and interpreted his findings. What is Bill now ready to do?
Question 14 14. LaToya looked for patterns and themes in the answers she got from the customers she had visited. What was LaToya doing?
Question 15 15. Which one of the following steps is often ignored in the needs assessment process?
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