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Business 102: Principles of Marketing Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. Which is the BEST example of satisficers in business?

Question 2 2. Which is an example of a company's brand?

Question 3 3. The Footwear Group comes together in a meeting to discuss possible opportunities for the company. They allow multiple people to brainstorm and come up with new types of shoes. Which stage of the development process did The Footwear Group Utilize?

Question 4 4. A local pizza restaurant decides to send flyers and menus to only people within their town, and the next town over. Which type of market segmentation did the pizza restaurant use?

Question 5 5. What internet sales mechanism has opened up great potential for foreign trade?

Question 6 6. Which entry technique generally requires the smallest investment?

Question 7 7. What part of the corn chip marketing mix will most likely be affected if there is a worldwide corn plague?

Question 8 8. Bartering is a form of which marketing practice?

Question 9 9. Political changes, new laws, social media, and demographic on target markets BEST describes which of the following?

Question 10 10. What is it called when a company obtains information on external influences for business?

Question 11 11. Marketers are most interested in which type of income that is the amount of money left over after taxes?

Question 12 12. When a company offers new products and provides new channels of communication to prospective customers this is _____.

Question 13 13. Which is an example of technology/planning integration?

Question 14 14. When a store offers different types of service combinations it is an example of _____.

Question 15 15. Which is an example of a channel intermediary agent?

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Business 102: Principles of Marketing Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Business 102: Principles of Marketing  /  Business Courses
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