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Business 102: Principles of Marketing Final Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following are the different dimensions of retail operations?

Question 2 2. Why is the presentation of the store so important in the retail marketing strategy?

Question 3 3. Which type of retailer would sell cowboy boots?

Question 4 4. The Cool Blanket Corporation have noticed their sales for their products have dropped off for the long term. Which stage in the product life cycle is the company facing?

Question 5 5. What is a brand?

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Question 6 6. A company wants to find customers who would be interested in a drug and alcohol prevention residential program. They are having difficulty finding segments to target. What type of criteria issue would they be facing?

Question 7 7. Which is the BEST example of satisficers in business?

Question 8 8. What is business marketing?

Question 9 9. Under relationship selling theory, recommending against a sale of a product is _____.

Question 10 10. If there is another leader in the industry, a company might decide to match the leader's pricing. Otherwise, it will maintain current prices. What is this strategy called?

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Question 11 11. When a salesperson makes a list of benefits for a customer in advance of the meeting, it is called _____.

Question 12 12. The change in total costs associated with a one-unit change in output is called the _____.

Question 13 13. _____ must each be customized to appeal to the target market

Question 14 14. The Dog Bone Company is creating a competitive advantage by using niche marketing, what information should they use to target dog owners?

Question 15 15. The Atlantic Shoewear company is a new company that needs help determining how they should write their mission statement. What is an essential characteristic for the company to have?

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Question 16 16. Walmart is a mass marketer that has a substantial competitive advantage because of its size and power. Which type of competitive advantage is Walmart part of?

Question 17 17. What is long-term involvement, enhanced knowledge, and experience about a specific product category known as?

Question 18 18. Which of the following is NOT true about low involvement purchases?

Question 19 19. Which of the following is a step in the consumer decision-making process?

Question 20 20. Which type of product would be better advertised using an elaborate website with lots of information, rather than a simple newspaper ad with minimal text?

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Question 21 21. What type of integration ensures that each part of the supply chain is accountable for meeting its own goals?

Question 22 22. What is breaking down complex tasks into simpler ones and training specialists to accomplish the tasks?

Question 23 23. What is a merchant wholesaler?

Question 24 24. Training and set procedures are examples of which type of service?

Question 25 25. What is customer value?

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Question 26 26. Which of the following is an argument AGAINST corporate social responsibility?

Question 27 27. Don's Donuts has a societal marketing orientation. Which item is evidence of this?

Question 28 28. All are part of relationship marketing EXCEPT:

Question 29 29. A local firm is frustrated that you can find products that are cheaper than theirs on eBay. They use traditional marketing and selling techniques and are not interested in expanding their operations. Which innovation has had the most impact on their decreasing revenue?

Question 30 30. Which of the following is an example of American values?

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Question 31 31. Evaluate the six external influences on a company's marketing strategy.

Question 32 32. If a spa offers a unique experience of underwater massage that can only be found at their location, this is an example of which of the following?

Question 33 33. Which of the following are examples of potential promotion goals for a marketing mix?

Question 34 34. IMC is an acronym for _____

Question 35 35. What part of the promotional mix allows a one-on-one relationship to develop between the consumer and company?

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Question 36 36. What would be an example of a sponsorship?

Question 37 37. The Wacky Watch Company is working with a local retailer and having them sell their goods. Which of the following BEST describes this situation?

Question 38 38. Jeff is the owner of a construction company. He buys all the materials then builds houses for profit. Which type of business market is Jeff's construction company

Question 39 39. Which of the following BEST describes the operation of B2B and B2C in marketing?

Question 40 40. A local non-profit animal shelter buys goods to help save animals in need and gives the dogs to it's proper owner, with no payment involved. Which type of business market is the non-profit animal shelter?

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Question 41 41. Your company has to pay a fee for the domestic company due to the fact that they supply you with certain specific products and that you are using their recipe. Which of the choices describes this fee?

Question 42 42. What does GDP stand for?

Question 43 43. What risks does a joint venture between a domestic and foreign company come with?

Question 44 44. This McDonald's menu from India is an example of which of the following?

Question 45 45. The Lawn Statue Company is introducing a new product. They want to perform an analysis of new lawn statues and generate new concepts to decide which concepts they should develop and which concepts will not work properly. Which new product development stage did the company utilize?

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Question 46 46. The Shore Clothing Store's marketing department has decided to change public perception of their clothing line while increasing prices. They intend to rebuild the store and stylize it to appeal to a more affluent customer base. Which marketing strategy did The Shore Clothing Store use?

Question 47 47. One of the toy company's products is a baby item that simulates a car driving. It can be attached to a crib to help soothe babies to sleep. No other product like this is available. What type of demand would this product likely have?

Question 48 48. When a company offers free samples in the local supermarket, this is an example of _____

Question 49 49. Understanding associations can be helpful for a marketer when determining product positioning because:

Question 50 50. Casey's retail shop has been going well, but she is unhappy with one of her clothing manufacturers because it opened up its own clothing store right next to her shop. What is this situation an example of?

Business 102: Principles of Marketing Final Exam Instructions

Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!

Business 102: Principles of Marketing  /  Business Courses
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