Principles of Marketing: Help and Review Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. Evaluate what additional functionality, a greater processing speed, and error/bug repair handling all have in common.

Question 2 2. What is a quota?

Question 3 3. How long does continuous quality improvement take?

Question 4 4. Co-branding has the potential to __________ for the partners.

Question 5 5. Information collected from inside your organization is referred to as what type of data?

Question 6 6. Walmart is an example of a company with a sustainable competitive advantage because of _____________.

Question 7 7. When someone makes a decision without all of the information that leads to an undesirable result, they have just been involved in what?

Question 8 8. What ways make it possible for global Internet marketing to occur easily?

Question 9 9. Your company works on building bikes that are specialized for difficult terrain. A movie company has said they would like to feature your bikes in an upcoming movie. What is this an example of?

Question 10 10. Which method is used to distribute directly from the manufacturer to the customer?

Question 11 11. Which of the following would involve simultaneous contact with two or more other forms of media?

Question 12 12. Ted is in charge of the marketing strategy for ABC Company. Which of the following abilities of ABC Company should Ted focus on most when developing a marketing strategy?

Question 13 13. Which of the following is a step in the consumer decision-making process?

Question 14 14. Your company wants to ask questions in order to gain some specific answers about the product, such as: 'On a scale of 1 to 10, how would you rate this product?' In order to do so, your company has asked 100 people 20 questions and is assessing the data. Which of the following is this an example of?

Question 15 15. Which term refers to the means of communication, such as radio, television, magazines, or the Internet.

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Principles of Marketing: Help and Review Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

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