Strategies for Competitive Advantage Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. Evaluate the effect of market penetration.

Question 2 2. Which of the following would a company do when it decides to 'harvest' a product made by an SBU?

Question 3 3. Thomas owns a large IT company. He attempts to gain an upper hand in the market by using very skilled workers and inexpensive raw materials. Overall, he is very focused on controlling the costs in order to maximize the value of his products to consumers. How is this an example of cost-competitive advantage?

Question 4 4. What is a niche competitive advantage?

Question 5 5. Which of the following is an example of competitive advantage?

Question 6 6. Which of these products would be classified as a star on the portfolio matrix ?

Question 7 7. What is a marketing strategy that is based on attracting new customers to current products?

Question 8 8. What are the four different strategic alternatives?

Question 9 9. What is a strategic alternative?

Question 10 10. Assess the strategy that is used to increase sales by creating new products that can be targeted to new markets.

Question 11 11. How does a large company place its SBU's on the portfolio matrix ?

Question 12 12. Which of the following is a strategy when a company pursues the development of a new product for a current market?

Question 13 13. If a manufacturer of candy decides to open a theme park, this would be an example of a _____ strategic alternative.

Question 14 14. Your company offers the best cars on the market at relatively affordable prices. You currently have no competitors regarding the features your cars have. Why is this an example of product differentiation?

Question 15 15. Which of the following is an example of a company using a niche competitive marketing strategy?

Tell us about yourself

Are you a student or a teacher?

I am a student I am a teacher

Strategies for Competitive Advantage Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Strategies for Competitive Advantage  /  Business Courses
Support