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TECEP Advertising: Study Guide & Test Prep Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. What is an example of a customer loyalty program?

Question 2 2. The CEO of your company is invited to speak on CNN about your company's success. He is going to use this opportunity to advertise your new product, a computer that is more than 30% faster than the best computer currently sold on the market. What is this an example of?

Question 3 3. Which of the following is NOT a benefit to using celebrity endorsements in advertising?

Question 4 4. If an event will not improve your public image, brand loyalty or brand recognition, which criteria to sponsor an event is absolutely not satisfied?

Question 5 5. Which of the following best describes informing in advertising?

Question 6 6. Which of the following is a primary benefit of advertising online?

Question 7 7. Which of the following statements about television advertising is TRUE?

Question 8 8. Compile the five different aspects of business buying behavior.

Question 9 9. Which one of the following is a geographic characteristic for purposes of geographic segmentation?

Question 10 10. Age, gender, income, race, and family life cycle all are found in _____ segmentation?

Question 11 11. What is a typical product development strategy when you utilize benefit segmentation?

Question 12 12. Which of the following segmentation methods is a marketing team using if they segment the market based on examining potential customers' personalities, motives and lifestyles ?

Question 13 13. What is the role of the mass media?

Question 14 14. What is the definition of mass media?

Question 15 15. What are the four parts of an overall promotional mix?

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TECEP Advertising: Study Guide & Test Prep Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

TECEP Advertising: Study Guide & Test Prep  /  Business Courses
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