TECEP Introduction to Marketing: Study Guide & Test Prep  /  Business Courses

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TECEP Introduction to Marketing: Study Guide & Test Prep Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. What type of marketing can small businesses lose a lot of money in?

Question 2 2. When a company uses a strategy to showcase why their product characteristics are superior to the competition, it is called:

Question 3 3. What are morals?

Question 4 4. Standards of ethical behavior are called:

Question 5 5. Not-for-profits are _____.

Question 6 6. What does B2B stand for?

Question 7 7. What happens to your brand awareness when you take your marketing messages to the Internet?

Question 8 8. Internet marketing is available to your customers and prospects when?

Question 9 9. Managers use operational plans to _____.

Question 10 10. A procedure that details how to take an inventory is an example of a(n) _____ plan, while a promotional advertisement is an example of a(n) _____ plan.

Question 11 11. You are using a nifty little feature available on a website that allows you to compare computer systems specification by specification. What stage of the consumer buying process are you at?

Question 12 12. How can a company influence the consumer purchasing process at the purchase stage?

Question 13 13. What is a disadvantage of telemarketing?

Question 14 14. What is an example of telemarketing?

Question 15 15. Which is the most accurate chain of events?

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TECEP Introduction to Marketing: Study Guide & Test Prep Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

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