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Question 1 1. What type of marketing can small businesses lose a lot of money in?
Question 2 2. When a company uses a strategy to showcase why their product characteristics are superior to the competition, it is called:
Question 3 3. What are morals?
Question 4 4. Standards of ethical behavior are called:
Question 5 5. Not-for-profits are _____.
Question 6 6. What does B2B stand for?
Question 7 7. What happens to your brand awareness when you take your marketing messages to the Internet?
Question 8 8. Internet marketing is available to your customers and prospects when?
Question 9 9. Managers use operational plans to _____.
Question 10 10. A procedure that details how to take an inventory is an example of a(n) _____ plan, while a promotional advertisement is an example of a(n) _____ plan.
Question 11 11. You are using a nifty little feature available on a website that allows you to compare computer systems specification by specification. What stage of the consumer buying process are you at?
Question 12 12. How can a company influence the consumer purchasing process at the purchase stage?
Question 13 13. What is a disadvantage of telemarketing?
Question 14 14. What is an example of telemarketing?
Question 15 15. Which is the most accurate chain of events?
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