TECEP Public Relations Thought & Practice: Study Guide & Test Prep Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. Identifying external and internal communication strengths and weakness is known as what?

Question 2 2. What issues does a public relation plan address?

Question 3 3. What is often the last step in a communication audit?

Question 4 4. Campaign messages are meant to:

Question 5 5. What are some ways for acting on a public relations plan?

Question 6 6. Which of the following does not affect public opinion?

Question 7 7. Mary decides she'd like to run for mayor. She posts the information on Facebook along with an offer for a free newsletter subscription to anyone who clicks the thumbs up button. Within a few hours, she sees that her approach has been widely successful. Mary is attempting to bring positive attention to her run for office through _____.

Question 8 8. Which of the following best describes the reason a PR officer should do appraisals?

Question 9 9. A _____ allows the military to relay information and to answer any questions the media may have.

Question 10 10. The transmitting of data (particularly video) over the internet is known as what?

Question 11 11. Why might a researcher choose to do a case study rather than a survey or an interview?

Question 12 12. Which of the following is an example of a focus group?

Question 13 13. How are inspections different from observations?

Question 14 14. What is one potential problem of solely using focus groups as your primary research method?

Question 15 15. Rock Tech noticed that consumers are complaining about its product, CameraPro, on social media channels, such as Facebook and Instagram. Rock Tech investigated and learned that there was a bug in its software, so it decided to recall the old models and replace them. Which of the following is the BEST tactic for Rock Tech to use in its PR campaign to increase customer sentiment towards the company?

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TECEP Public Relations Thought & Practice: Study Guide & Test Prep Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

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