UExcel Principles of Marketing: Study Guide & Test Prep Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. What is a primary focus of a CRM system?

Question 2 2. What is customer value?

Question 3 3. Your company is experiencing some financial difficulties and needs to increase its profits soon. Which of the following should it NOT do in order to increase profits?

Question 4 4. Which retail segment typically offers the greatest variety and quantity of products to their customers?

Question 5 5. The majority of tactics marketers can use to help mitigate post-purchase dissonance are part of which one of the four Ps of marketing?

Question 6 6. Which strategy would a marketer use to effectively sell unsought products?

Question 7 7. Karla's mom bakes an apple pie every Sunday, this is an example of a(n) _____.

Question 8 8. Which of the following criteria can be used to segment a market?

Question 9 9. A marketer can look at _____ to align their product with what the community believes are appropriate modes of conduct.

Question 10 10. A car company has forever been known as offering cheap, reliable cars. The new management group would like the marketing team to change consumer perception of the cars from cheap and reliable to high tech and cool. The marketing team's challenge is called _____.

Question 11 11. Assess the form of advertising that uses technology to inform consumers of a product or service.

Question 12 12. How does a large company place its SBU's on the portfolio matrix ?

Question 13 13. What is societal marketing orientation?

Question 14 14. Sugar Rush's most recent television commercial focuses on the company's new candy, called Jolt. Which part of the communication process does the advertising agency that developed the television commercial for Jolt fall into?

Question 15 15. Which of the following is an example of heterogeneity?

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UExcel Principles of Marketing: Study Guide & Test Prep Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

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