Advertising Basics Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. A start-up technology company wants to introduce a new video game to the public. The company wants the game to be free to download, which means that they will need to use in-game advertising to make money. In their research, the company found that gamers will play longer if they get short breaks between each level. With this in mind, which of the options below would be the best strategy to use for the new video game and why?

Question 2 2. How do cosmetics companies use visual merchandising to build consumer loyalty?

Question 3 3. How important is it to be different or think outside the box in building top-of-mind awareness?

Question 4 4. Tabitha owns a pool installation and maintenance company. She wants to advertise during the warm spring and summer months, but not in the fall or winter. What type of radio advertising should she consider?

Question 5 5. Typically, transit media is _____ than/as/of traditional advertising mediums.

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Question 6 6. What target market is most likely to be influenced by IGA?

Question 7 7. What is the cost per conversion in the following scenario? Your marketing campaign to generate sales of a product cost $1000. The total number of clicks you got on your banner ads was 10,000. This, in turn, yielded 5,000 visits to your website (other people abandoned the click before your page could load). In the end, this led to 10 sales.

Question 8 8. Why should a retailer use visual merchandising?

Question 9 9. The period of time in flighting when advertisements are actually being run is known as what?

Question 10 10. What two figures do you need to calculate share of voice?

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Question 11 11. Who founded the A.C. Nielsen company in 1923?

Question 12 12. A major disadvantage of Consumer-Generated Advertising is:

Question 13 13. What are advertorials are designed to resemble?

Question 14 14. Transit advertising may be present in all of these locations EXCEPT which?

Question 15 15. With this type of interactive advertising platform, marketing messages can go wherever consumers go.

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Question 16 16. Which of the following is an example of dynamic aerial advertising?

Question 17 17. What is the advantage of a live read in radio advertising?

Question 18 18. What is an advantage of radio advertising?

Question 19 19. Which of the following is an example of a sponsored post?

Question 20 20. What did Pizza Hut's ad in EverQuest II offer?

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Question 21 21. According to federal law, what must be included in an advertorial?

Question 22 22. Which of the following events would most likely reach the smallest audience?

Question 23 23. What time period is considered the golden age of radio advertising?

Question 24 24. Which of the following is an example of advergaming?

Question 25 25. Visual merchandising incorporates all of these areas EXCEPT which?

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Question 26 26. What is top-of-mind awareness?

Question 27 27. Understanding your audience's demographics is useful in deciding what station to run advertisements on. Where can an advertiser find this information?

Question 28 28. How does the idea of consumer fatigue play into transit media?

Question 29 29. Which of the following is not an example of in-game advertising?

Question 30 30. What are the units of cost per conversion?

Advertising Basics Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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