Advertising & Sales Promotion Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. When should a company use competitive advertising?

Question 2 2. Which of the following BEST defines advertising?

Question 3 3. What are the three types of product advertising?

Question 4 4. Which of the following statements about television advertising is TRUE?

Question 5 5. What are sales promotions often combined with to increase effectiveness?

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Question 6 6. The CEO of your company is invited to speak on CNN about your company's success. He is going to use this opportunity to advertise your new product, a computer that is more than 30% faster than the best computer currently sold on the market. What is this an example of?

Question 7 7. What is the advertising response function?

Question 8 8. Free samples are an effective sales promotion because they _____

Question 9 9. Sales promotion must be consistent with _____ to avoid confusing the consumer.

Question 10 10. What is frequency in advertising?

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Question 11 11. What is the purpose of using trade sales promotions rather than a pull strategy?

Question 12 12. _____ is an example of public relations.

Question 13 13. Which of the following is a reason to use newspapers for a media advertising campaign?

Question 14 14. How is advertising described compared to public relations?

Question 15 15. Which of the following elements is NOT part of the public relations process?

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Question 16 16. Which of the following could be used to jump-start stagnant sales of a product?

Question 17 17. Which of the following is a primary benefit of advertising online?

Question 18 18. Assess the primary goal of sales promotion.

Question 19 19. Advertising plays an integral role in _____.

Question 20 20. Analyze why marketers like to use sales promotion.

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Question 21 21. Advertisements can affect _____.

Question 22 22. Marco is launching a new coffee shop in his city and he asks you for advice regarding his advertising campaign. What would you say to Marco?

Question 23 23. Jane's company works in the IT sector and specializes in portable computers. She plans to hold a short workshop on how to use on their computers, and targets the class to the elderly population. What is this an example of?

Question 24 24. You're watching a movie and notice one of the main characters is drinking a popular brand of soda. What form of advertising does this illustrate?

Question 25 25. In the world of public relations, goodwill refers to _____

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Question 26 26. Which of the following is an example of how a company would use advocacy advertising?

Question 27 27. If a product such as allergy medicine is advertised only during fall and spring allergy months, what type of media schedule would it be?

Question 28 28. Doc's Tomato sauce gives a local grocery store an allowance to help pay for their next newspaper ad as long as Doc's is advertised on the front. What is this an example of?

Question 29 29. Analyze the photo and determine which type of media advertising is shown.

Question 30 30. A business offers a special buying allowance for orders placed at a trade show. This ensures which of the following?

Advertising & Sales Promotion Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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