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AMA PCM Exam: Integrated Marketing Communications Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What type of information is NOT typically conveyed during a communication?

Question 2 2. Why is communication important in the business world?

Question 3 3. How do marketers get consumers who desire the product to take the final action step and buy?

Question 4 4. Which of the following would a marketer do in order to get the consumer's attention?

Question 5 5. A communication message is integrated when it _____.

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Question 6 6. Which of the following phrases BEST describes communication?

Question 7 7. Why are integrated marketing communication plans so important to marketers ?

Question 8 8. What is the main way marketers create a desire for their product?

Question 9 9. What is an early adopter?

Question 10 10. What is the key to integrating marketing communications ?

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Question 11 11. The AIDA concept explains the various stages that a consumer moves through when confronted with a promotional message. The acronym stands for:

Question 12 12. IMC is an acronym for _____

Question 13 13. How can a sales force utilize an IMC message?

Question 14 14. Janice is a manager who is out of town on a business trip. She needs to get some measurements to a member of her staff rather quickly so a presentation can be updated. She chooses to send the information via an email. This is an example of _____.

Question 15 15. Jon is making a class presentation. He is very uncomfortable and begins to sweat, rock back and forth, and wring his hands. These actions are examples of:

AMA PCM Exam: Integrated Marketing Communications Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

AMA PCM Exam Study Guide - Professional Certified Marketer  /  Business Courses
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