AMA PCM Exam: Marketing Metrics Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Tom is looking at the amount of sales he generated relative to the amount of money he invested in marketing. Which metric is Tom using?

Question 2 2. Conversion rate tells you what?

Question 3 3. Used in pay-per-click campaigns, this number will tell you how many people saw your search engine ad:

Question 4 4. What is meant by a marketing metric?

Question 5 5. If your open rate is performing poorly for your email campaign, what could be a contributing factor?

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Question 6 6. What is a KPI?

Question 7 7. Which of the following is NOT a key marketing metric?

Question 8 8. What is SEO traffic?

Question 9 9. Which of the following do digital marketing dashboards track?

Question 10 10. What are marketing metrics?

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Question 11 11. What is a marketing plan?

Question 12 12. Which is a way for companies to measure marketing plan success and failures?

Question 13 13. How can revenue be used to measure the success or failure of a marketing plan?

Question 14 14. How often should companies measure their marketing plan?

Question 15 15. What is an example of using customer response to measure a marketing plan?

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Question 16 16. Your retail business has total assets valued at $12,000,000 and earned $975,000 in net sales during the same time period. What is its return on assets?

Question 17 17. Investors have invested a total of $1,000,000 in your company, which netted $82,500 in income during the same period. What is the return on investment during this period?

Question 18 18. Your cookware company generated net sales of $5,000,000 last year and had a net operating profit of $250,000. What was your operating margin?

Question 19 19. What's the best explanation of a profitability ratio?

Question 20 20. Your company had sales of $1,000,000, resulting in a gross profit of $85,000. What is its gross margin?

AMA PCM Exam: Marketing Metrics Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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