AMA PCM Exam: Marketing Research Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following is a disadvantage of quantitative research?

Question 2 2. Data collected from sources outside your organization is referred to as what type of data?

Question 3 3. _____ is based on numerical data that can be analyzed using statistics.

Question 4 4. A researcher needs to understand if a new type of antidepressant medication works when compared to people not taking it. This is an example of which kind of study?

Question 5 5. The U.S. Census is an example of _____.

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Question 6 6. Which of the following is an example of a closed-ended question?

Question 7 7. When performing an archival study, you need

Question 8 8. Which one of the following scenarios represents a marketing research study?

Question 9 9. What's the best explanation of secondary data?

Question 10 10. Which form of survey research would be the slowest in getting responses about a store in the mall?

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Question 11 11. Information collected from inside your organization is referred to as what type of data?

Question 12 12. Which of the following is an example of an internal source of secondary data?

Question 13 13. A meta-analysis is a specific type of

Question 14 14. Which of the following would be considered secondary data collection?

Question 15 15. Surveys are done to understand

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Question 16 16. Which of the following is true of qualitative research?

Question 17 17. By examining and recording the narcissist in their own environment, the researcher is using which technique?

Question 18 18. _____ is based on data that cannot be measured or counted but can be collected and interpreted through observation.

Question 19 19. The study of the human behavior in its natural context is an example of _____.

Question 20 20. What's a key factor in the ease of secondary data collection?

AMA PCM Exam: Marketing Research Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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