AMA PCM Exam: Products & Services Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the five classes of consumers acts as an opinion leader?

Question 2 2. Which statement below is most true regarding the new and innovative product adaption process?

Question 3 3. What should the promotion strategy in the decline stage involve?

Question 4 4. Which of the following statements is false about a zone of tolerance?

Question 5 5. Which of the zone of tolerance limits is the most important?

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Question 6 6. Which of the five classes of consumers are considered to be 'value shoppers'?

Question 7 7. Why is a medical exam considered perishable?

Question 8 8. The characteristics of marketing a service include all of the following, EXCEPT:

Question 9 9. What is defined as the process of creating new ideas to solve cultural problems?

Question 10 10. What is defined as taking a solution that already exists and making it better?

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Question 11 11. Which type of diffusion occurs when two cultures come into direct contact?

Question 12 12. Why is a zone of tolerance necessary?

Question 13 13. Which of the following statements is MOSTLY TRUE of a specialty product?

Question 14 14. Based on the target end user, a computer is _____ product.

Question 15 15. A consumer making a purchasing decision between two heterogeneous shopping products will most likely buy the one with _____.

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Question 16 16. Which type of diffusion occurs when one society conquers another?

Question 17 17. What does a product life cycle consist of?

Question 18 18. Which strategy would a marketer use to effectively sell unsought products?

Question 19 19. Why is it important for marketers who are introducing a new product to understand the product adoption lifecycle?

Question 20 20. What is defined as the borrowing by one society of a cultural trait belonging to another society as the result of contact between the two?

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Question 21 21. Which of the following is an example of heterogeneity?

Question 22 22. Which of the following would be classified as a convenience product?

Question 23 23. Tom is the owner of an IT company. His company is aware that they are experiencing too many competitors. They have even turned towards service and repair as a way of increasing revenue. Why do you think the product of Tom's company has reached the maturity stage?

Question 24 24. How does the growth stage differ in comparison to the introduction stage?

Question 25 25. Which of the following is a way for a company to overcome the intangibility issue?

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Question 26 26. Laura is developing a place strategy for her new dog grooming service in Beverly Hills. She wants her grooming service to be exclusive, and to provide her customers with unique and highly fashionable dog hair styles. How many numbers of outlets would you recommend to Laura?

Question 27 27. Which of the following is NOT correct about the introductory stage?

Question 28 28. A zone of tolerance is defined by lower and upper ____?

Question 29 29. Which of the five classes of consumers are considered to be 'skeptics'?

Question 30 30. Who establishes the zone of tolerance?

AMA PCM Exam: Products & Services Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

AMA PCM Exam Study Guide - Professional Certified Marketer  /  Business Courses
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