Analyzing Your Audience Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. The main point of an audience analysis during a speech is:

Question 2 2. Nancy was asked to give a speech to a group she is not familiar with. How can Nancy efficiently get demographic and psychographic information about her audience?

Question 3 3. Joe is asked to give a speech regarding financial planning. Before he can prepare his speech he needs to find out some information about the group of people he will be addressing. This could include demographics, psychographics and even the location in which he will be giving the speech. Gathering all of this information is known as:

Question 4 4. Bob is an audience-centered speaker. He always arrives early at each venue to help him tailor his presentation to the audience. In which of the following activities is Bob most likely to engage?

Question 5 5. Ruby is speaking to a group of students about goal-setting. She sees some of them checking their phones and hears others whispering about getting pizza afterward. She decides to switch gears and cites an example of a famous athlete's use of goal-setting to prepare for competition. Why was this important for Ruby to do?

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Question 6 6. To analyze the audience, Dr. Jones arrived at the venue early and mingled with the crowd. During the speech, he watched to see if audience members were getting restless. During a break, Dr. Jones again mingled with the crowd and fielded questions from them. What kind of audience analysis was Dr. Jones using?

Question 7 7. A survey or a focus group are examples of which of the following?

Question 8 8. A speaker is talking about global warming. Which of the following do you think would be most useful to better understand the audience?

Question 9 9. When a speaker researches his audience's age, income and gender, he is researching the audience's:

Question 10 10. Which of the following is/are examples of non-verbal cues?

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Question 11 11. Barbara is planning on giving a speech at her annual work awards. Prior to the event, Barbara visits the venue to check on the stage set up, the number of tables and how the room is configured. What type of analysis is Barbara conducting?

Question 12 12. Mr. Jackson was asked to give a speech at work. He gathered data and statistics. He then wrote the speech based on how he learns best. What type of speaker is he?

Question 13 13. Demographics include:

Question 14 14. Speaker Molly notices that the audience is fidgeting in their seats. What is one effective technique Molly should use to reengage the audience?

Question 15 15. A speaker is interested in knowing more about his audience's beliefs and values. What should he study?

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Question 16 16. Psychographics would be helpful when seeking information on a group's:

Question 17 17. Why might a speaker use visuals such as pictures, short videos, or demonstrations?

Question 18 18. Jerome presented a speech on the topic of his recently published book. Once he finishes his speech, how might he know if his message was meaningful?

Question 19 19. The audience at a recent speaking event came from households that do not believe in housing indoor pets like cats and dogs. The speaker discussed the importance of keeping pets inside to protect them from coyotes and wild boars. What factor should have been considered prior to speaking about this topic to this specific group?

Question 20 20. A speaker was asked to speak to a group of people about retirement planning. When the speaker arrived, he realized that the audience was between 18-35. What should the speaker have researched prior to committing to the speech?

Analyzing Your Audience Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Communications 101: Public Speaking  /  Business Courses
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