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Attitudes and Persuasion: Help and Review Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following is true?

Question 2 2. Subliminal messages are defined as _____.

Question 3 3. When a person elaborates on a persuasive communication, listening carefully and thinking about the logic behind the message, he or she is said to take the _____ route to persuasion.

Question 4 4. When helping someone with attitude inoculation, you want to first present a(n) _____ argument, so that when the person is exposed to a(n) _____ argument, later, it will be easier to defend against.

Question 5 5. Why does foot-in-the-door technique always start with a small request?

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Question 6 6. The use of the IAT to measure racial prejudice is controversial because many question the test's _____.

Question 7 7. When the Canadian Broadcast Corporation flashed 'Phone now' 350 times during a popular TV show, what was the public's reaction to the subliminal message?

Question 8 8. Greg wants to buy a new car. He does some research and test-drives several cars before deciding to purchase the one with the highest safety rating and best gas mileage. Which type of attitude influenced his decision?

Question 9 9. A study conducted in the 1960s, which provided evidence that it is easy to change people's minds about things that they have always taken for granted, was conducted by _____ .

Question 10 10. Jen realizes that she has been going to the gym a lot recently. She doesn't need to lose weight and can't think of any reason why her attendance has increased, so she determined she must like exercise more than she used to. This is an example of a _____ based attitude.

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Question 11 11. Stephanie was shopping for a Halloween costume and was having trouble choosing one. One of her favorite songs - Thriller by Michael Jackson - suddenly started playing softly over the store speakers. Stephanie suddenly realized that the costume in her hand was definitely her favorite and purchased it on the spot. Which of the following is the most likely explanation for Stephanie's sudden change in attitude?

Question 12 12. Sara loves puppies. Which of the following could be an example of the behavioral component of her attitude towards puppies?

Question 13 13. How can a fear appeal be most effective?

Question 14 14. Why are persuasion techniques like low-balling and foot-in-the-door successful?

Question 15 15. How do emotions act when they help us to quickly determine our attitude?

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Question 16 16. Which of the following is an example of something that could act as a peripheral cue?

Question 17 17. A newly married couple books a vacation package at a low price. Later, they discover there are surcharges, and pay them without argument. This is an example of someone being successfully persuaded by the _____ technique.

Question 18 18. Attitude inoculation works as a defense against persuasion because _____.

Question 19 19. What kind of attitude would be most likely to be changed through the central route to persuasion?

Question 20 20. A researcher placed a sign on the wall of two different restrooms. The sign in the first restroom reads, Do not write on these walls under any circumstances. The sign in the second restroom reads, Please don't write on these walls. A few weeks later, the walls of the first restroom had far more graffiti on them than the walls of the second restroom. What does this illustrate?

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Question 21 21.

Son: Mom, can I borrow $30?

Mother: No, you don't need $30.

Son: Aw. Can I at least borrow $10?

Mother: Ok.

This conversation is an example of which persuasion technique?

Question 22 22. Rae and her date are walking through a new, large aquarium. Rae has Selachophobia (a phobia of sharks), and knows that she will see at least one at some point in the aquarium. However, she is determined to stay cool and show no sign of fear so she doesn't alarm her date. Using the Theory of Planned Behavior, would you be able to predict Rae's behavior?

Question 23 23. Gay marriage is one of the most hotly debated issues of our time. Most people's attitudes about this topic appear to be _____ based, because they are based on religious and/or moral values.

Question 24 24. Sandy and Ava are college freshmen who are against living in a sorority. However, they have both been approached by members of a sorority who are trying to convince them to join. Sandy researched the pros and cons of living in a sorority before she came to campus, and her attitude is based on her research. Ava didn't do any research, but her parents had always said that living in a sorority was a bad idea. Which girl is more likely to end up joining the sorority?

Question 25 25. Attitudes that are not deliberately formed and are typically unknown to us are _____.

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Question 26 26. Zoe just watched a commercial advertising a new brand of soda. She decides to try it out because her favorite athlete appeared in the commercial and endorsed it. Zoe just took the _____ route to persuasion.

Question 27 27. Besides self-reporting, _____ is the most common method to determine explicit attitudes.

Question 28 28. What kind of attitude would be most likely to be changed through the peripheral route to persuasion?

Question 29 29. Which of the following is one of the determining factors of intention, according to the Theory of Planned Behavior?

Question 30 30. In which decade did the Canadian Broadcast Corporation experiment and the Vicary hoax take place?

Attitudes and Persuasion: Help and Review Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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