Basics of Content Strategy Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. A marketing communications plan serves all of the following purposes EXCEPT which?

Question 2 2. Using this tool can help you better understand your target audience:

Question 3 3. What does it mean to set SMART goals and objectives for your marketing communications plan?

Question 4 4. When you're putting together the section of your marketing communications plan dealing with your messaging, it's important to sell the _____ of your products and services, not the _____.

Question 5 5. What is a marketing communications matrix used for?

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Question 6 6. What is the goal of a content farm?

Question 7 7. How important are search engine rankings to content farms?

Question 8 8. All of these are general characteristics of content farm sites EXCEPT which?

Question 9 9. How do content farms decide what content to use in populating their site?

Question 10 10. Who does the bulk of the writing on content farm websites?

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Question 11 11. Content strategy should include which of the following?

Question 12 12. Micro content is most commonly found in all of these areas EXCEPT which?

Question 13 13. How does macro content differ from micro content?

Question 14 14. Tammy is looking for reviews of a new and expensive kitchen appliance she's considering purchasing for her home. Which type of content is she most likely to engage with?

Question 15 15. What is meant by micro content?

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Question 16 16. What is a target market?

Question 17 17. Which of the following would NOT be an ideal example of using the communications mix?

Question 18 18. Which of the following is NOT part of a SWOT analysis?

Question 19 19. How is metadata used in a marketing communications plan?

Question 20 20. Which of the following does NOT describe a marketing communications plan?

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Question 21 21. Which of these combinations of social media networks should every business have?

Question 22 22. Why should a company develop a marketing communications strategy?

Question 23 23. _____ refers to the percentage of people who saw your advertisement and clicked it to reach your website or landing page.

Question 24 24. What is a buyer persona?

Question 25 25. What media platform is a good place to start with your promotion strategy?

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Question 26 26. All of these are possible micro content examples EXCEPT which?

Question 27 27. At any given time, micro content should be all of these EXCEPT which?

Question 28 28. How often should you link your micro content to an offer or call-to-action for your audience?

Question 29 29. What is meant by the marketing tactic of micro content?

Question 30 30. Which of these is an example of repurposing material for micro content?

Basics of Content Strategy Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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