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Basics of Digital Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. This advantage of direct digital marketing allows you to choose who receives your message.

Question 2 2. How does mobile phone size create a disadvantage for marketers?

Question 3 3. How does direct digital marketing compare in terms of expense to more traditional forms of advertising?

Question 4 4. What were the first operating systems used for?

Question 5 5. Who introduced the first operating system with a graphical user interface?

Page 2

Question 6 6. What software layer is between the user and a computer' hardware?

Question 7 7. What is the media leg of the Golden Triangle in Marketing?

Question 8 8. What is the market leg of the Golden Triangle?

Question 9 9. Which component of the Golden Triangle in Marketing should be selected last?

Question 10 10. Monitoring your web traffic can be beneficial for all of the following reasons EXCEPT which?

Page 3

Question 11 11. Donnie logs on to an auto parts website to check out a piece he needs for his car. He clicks on the homepage, the search page and, finally, the parts page. How many of these clicks are counted in his total visits to the website?

Question 12 12. What is web traffic?

Question 13 13. You can find digital direct marketing in all of these places EXCEPT which?

Question 14 14. What web feature allows marketers to observe browsing and buying behaviors to better customize direct marketing messages?

Question 15 15. Which of the following benefits of using email for digital direct marketing allows you to see how your email is being viewed?

Page 4

Question 16 16. Private label rights (PLR) content can be used in digital marketing in which of the following?

Question 17 17. Private label rights (PLR) content boasts all of these benefits EXCEPT which?

Question 18 18. What are private label rights (PLR) in marketing?

Question 19 19. Web analytics is used to _____

Question 20 20. What is the first step of web analytics

Page 5

Question 21 21. Which of the following is Not an example of a performance indicators of web analytics?

Question 22 22. What is cost per action advertising?

Question 23 23. How is cost per action different from traditional affiliate marketing?

Question 24 24. In a cost per action arrangement, who shoulders the upfront cost of the advertising?

Question 25 25. What is a web banner?

Page 6

Question 26 26. Due to ad-blockers and the overall annoyance users have with respect to web-banners, many websites have _____.

Question 27 27. Static web banners are like _____.

Question 28 28. All of these are examples of digital footprint traces EXCEPT which?

Question 29 29. What type of device do marketers use to access data left behind by your digital footprint?

Question 30 30. How long can pieces of your digital footprint remain active?

Basics of Digital Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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