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Basics of Digital Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What were the first operating systems used for?

Question 2 2. Who introduced the first operating system with a graphical user interface?

Question 3 3. Which of the following is a characteristic of mobile operating systems but not operating systems for desktop computers?

Question 4 4. What is the difference in monitoring the number of VISITS versus the number of VISITORS you have to your site?

Question 5 5. Donnie logs on to an auto parts website to check out a piece he needs for his car. He clicks on the homepage, the search page and, finally, the parts page. How many of these clicks are counted in his total visits to the website?

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Question 6 6. What is web traffic?

Question 7 7. What is the market leg of the Golden Triangle?

Question 8 8. Which of the following is NOT a component of the Golden Triangle in Marketing?

Question 9 9. What is the media leg of the Golden Triangle in Marketing?

Question 10 10. Where can you find the details of the websites you visited while browsing online?

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Question 11 11. All of these are examples of digital footprint traces EXCEPT which?

Question 12 12. What is a digital footprint?

Question 13 13. You can find digital direct marketing in all of these places EXCEPT which?

Question 14 14. Which of the following benefits of using email for digital direct marketing allows you to see how your email is being viewed?

Question 15 15. How can marketers use SMS in digital direct marketing?

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Question 16 16. Due to ad-blockers and the overall annoyance users have with respect to web-banners, many websites have _____.

Question 17 17.

When designing a web banner, you should keep the following in mind _____.

I. Its size

II. The colors you use

III. Its shape

Question 18 18. What is a web banner?

Question 19 19. Direct digital marketing employs all of these channels EXCEPT which?

Question 20 20. This advantage of direct digital marketing allows you to choose who receives your message.

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Question 21 21. How does direct digital marketing compare in terms of expense to more traditional forms of advertising?

Question 22 22. What is the first step of web analytics

Question 23 23. Which of the following data point is not used in web analytics?

Question 24 24. Web analytics is used to _____

Question 25 25. Private label rights (PLR) content can be used in digital marketing in which of the following?

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Question 26 26. Private label rights (PLR) content boasts all of these benefits EXCEPT which?

Question 27 27. With private label rights (PLR) materials, you have the freedom to do which of the following?

Question 28 28. All of these are considered conversions in cost per action advertising EXCEPT which?

Question 29 29. In a cost per action arrangement, who shoulders the upfront cost of the advertising?

Question 30 30. What is cost per action advertising?

Basics of Digital Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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