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Basics of Marketing Research Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following answers best characterizes the question, 'Where should we build the new store?'

Question 2 2. Which of the following is the BEST example of a good research question?

Question 3 3. Which of the following statements best describes the role of the market researcher compared to that of the management decision-maker?

Question 4 4. When you hear people on television referring to the margin of error for a political poll, they are talking about the _____.

Question 5 5. If we calculate the average score on a survey question, we have created a _____.

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Question 6 6. What represents the level of certainty that someone in the whole population who answered a question would fall within the margin of error?

Question 7 7. Putting data into a spreadsheet allows you to gain insight because:

Question 8 8. Reading through a transcript, looking for patterns, and marking it up is known as what?

Question 9 9. _____ research asks questions about feelings, thoughts and opinions.

Question 10 10. What is the best way to prevent sampling error?

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Question 11 11. Which of these is NOT a question answered by descriptive research in marketing?

Question 12 12. What type of research isn't about making final conclusions but looking into theoretical ideas?

Question 13 13. How many variables are evaluated in a non-experimental study?

Question 14 14. Which term describes a sampling model that selects participants with a fully randomized process, produces an unbiased result, tests a specific hypothesis, and draws a reliable and accurate answer to the market research question?

Question 15 15. Which of the following must be considered in selecting a data collection methodology?

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Question 16 16. This type of hypothesis states that answers are obtained by pure chance:

Question 17 17. This type of marketing research is based on numbers:

Question 18 18. When gathering income from a sample of survey participants, you are gathering this type of data:

Question 19 19. If you were curious about what people were saying about your company on Facebook or Twitter, what could you do?

Question 20 20. Thoughts, feelings and opinions are examples of _____ data.

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Question 21 21. A television ratings company that collects data about viewers' habits and sells it to advertisers would be an example of what kind of marketing research company?

Question 22 22. Which of these is an example of a leading question?

Question 23 23. What is population specification?

Question 24 24. Which type of error pertains to human error in a study?

Question 25 25. _____ is data you collect yourself through surveys, focus groups or through observation.

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Question 26 26. Why is putting raw data into a spreadsheet helpful?

Question 27 27. If we don't want to survey the whole population but are looking for a subset large enough to be representative of the big group, we are looking for the correct:

Question 28 28. Which of the following represents a poor problem statement?

Question 29 29. Let's say you calculated your sample size to be 400 respondents and you anticipated a response rate of 20% to your survey requests. How many surveys would you need to send out to make sure you got at least 400 responses?

Question 30 30. The smallest subset that would still present the same characteristics of the larger group is known as the correct _____.

Basics of Marketing Research Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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