Copyright

Basics of Mobile Advertising Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What percent of mobile consumers use blockers to remove ads from websites?

Question 2 2. Which of these is NOT a benefit to mobile advertising?

Question 3 3. What are two ways mobile advertising costs are calculated?

Question 4 4. Which of the following is NOT a device where a user would see a mobile ad?

Question 5 5. Which of these would NOT be considered a challenge to mobile advertising?

Page 2

Question 6 6. Mobile advertising can be seen in a number of tactics, including all of these EXCEPT which?

Question 7 7. What is the first step toward getting involved in mobile advertising?

Question 8 8. Tom is trying to reach teenagers with news of a new gaming console to be released before Christmas. Which of these mobile advertising options might be his best fit?

Question 9 9. How does mobile advertising work?

Question 10 10. How does geotargeting in mobile advertising work?

Page 3

Question 11 11. What problem was Mastercard trying to help ComfortDelGro solve with its mobile advertising campaign?

Question 12 12. What was Mastercard's return on investment with its Masterpass mobile advertising campaign?

Question 13 13. What was the objective for the Masterpass campaign beyond it being used as a payment system for ComfortDelGro?

Question 14 14. Which of these mobile advertising tactics did Mastercard implement in its campaign?

Question 15 15. How did Mastercard encourage ComfortDelGro's customers to engage with the Masterpass concept?

Basics of Mobile Advertising Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Marketing Overview: Help & Review  /  Business Courses
Support