Basics of Social Media Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. _____ is traffic that comes to your site because of unpaid search results.

Question 2 2. Which of these is NOT a benefit of running a corporate blog?

Question 3 3. What is social listening?

Question 4 4. Which of these is a reason to track your blog content with marketing analytics?

Question 5 5. Why is adding evergreen content to your corporate blog a good idea?

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Question 6 6. Karen Civil's focus on _____ has led her to share the stage with politicians like Hillary Clinton.

Question 7 7. Which famous hip-hop artist first solicited Karen Civil's help to communicate with his fans?

Question 8 8. When did Karen Civil first begin working toward her career in digital and social media?

Question 9 9. Throughout her career, Karen Civil has worked predominantly in all of these areas EXCEPT which?

Question 10 10. Karen Civil's agency focuses on brand strategy and consulting for celebrities. What is meant by brand strategy?

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Question 11 11. The social pull concept of going viral means what?

Question 12 12. Patty owns a small bookstore in Charlotte. She wants to incorporate a push strategy in her social media marketing. Which of these might be a good fit?

Question 13 13. Outbound marketing lines up with which of these strategies?

Question 14 14. How do social push and social pull differ in their delivery?

Question 15 15. Why is social pull marketing sometimes called inbound marketing?

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Question 16 16. How does thought leadership tie into a corporate blog?

Question 17 17. What is the purpose of a corporate blog?

Question 18 18. Corporate blogs provide all of these benefits EXCEPT which to brands?

Question 19 19. The use of visuals in blog design is:

Question 20 20. The tone of a corporate blog should be:

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Question 21 21. What two social media platforms should every business be using?

Question 22 22. Which is NOT a benefit of implementing the right social media optimization strategy?

Question 23 23. _____ is the potential the content will be shared or transmitted by a third party.

Question 24 24. What is the focus point of the social network, Instagram?

Question 25 25. What is social media optimization?

Basics of Social Media Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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