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Building Email Marketing Lists Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following is an example of an opt-out option in an email?

Question 2 2. What LIKELY happens if a company does not have permission to email a consumer?

Question 3 3. What is an example of a value or incentive that can be offered to encourage people to opt-in to an email list?

Question 4 4. In business, how are email lists used?

Question 5 5. Of the following, which one is an example of an offline method for acquiring email subscriptions?

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Question 6 6. What is an opt-in email list?

Question 7 7. Which of the following would a customer on a company's email list be most likely to receive?

Question 8 8. How do people respond to humor when they are invited to opt-in to an email list?

Question 9 9. Which one of the following best defines email fatigue?

Question 10 10. Why should a company purchase email lists?

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Question 11 11. What is the purpose of an opt-out option for email marketing?

Question 12 12. Which one of the following best defines churn rate?

Question 13 13. What are some activities that can help build an opt-in email list?

Question 14 14. What is an email called that is not wanted?

Question 15 15. Why should companies include opt-out options with their emails?

Building Email Marketing Lists Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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