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Business & Client Development for Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Why is it important to identify the types of goals you are setting?

Question 2 2. Why is knowledge about effective customer relations so important?

Question 3 3. Why should you differentiate between short and long term goals?

Question 4 4. Effective customer relations involves all but which of the following?

Question 5 5. What is one benefit of a customer database?

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Question 6 6. Explain what winning a new customer means.

Question 7 7. What does the acronym 'CRM' stand for in management and marketing?

Question 8 8. What needs to be done before purchasing or implementing a business contact database?

Question 9 9. How can a customer database help a company provide better service?

Question 10 10. Define 'focus groups':

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Question 11 11. Why should your company set business development goals?

Question 12 12. Why is accurate data important?

Question 13 13. What help does a customer database give in following up with customers?

Question 14 14. What are SMART goals?

Question 15 15. Why is communication important in customer relations?

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Question 16 16. Which of the following best describes the purpose of CRM software for companies?

Question 17 17. What's a core strategy you can take with customer relations?

Question 18 18. What is one way to ensure you can retrieve the right information from your database?

Question 19 19. What is one of the benefits of having a contact database?

Question 20 20. Your company wants to ask questions in order to gain some specific answers about the product, such as: 'On a scale of 1 to 10, how would you rate this product?' In order to do so, your company has asked 100 people 20 questions and is assessing the data. Which of the following is this an example of?

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Question 21 21. Which one of the following is the best explanation of customer relations?

Question 22 22. Analyze the main goal of customer relationship marketing.

Question 23 23. What is one way that data can be collected?

Question 24 24. Which of the following is an example of product development?

Question 25 25. How is communication supported with a customer database?

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Question 26 26. Define ROI (Return on Investment):

Question 27 27. How is profitability best defined?

Question 28 28. Which of the following is an example of CRM?

Question 29 29. What is a customer database?

Question 30 30. What three things should you keep in mind when setting your business development goals?

Business & Client Development for Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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