Business Development Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. How does social contribute to a strong SEO strategy?

Question 2 2. How do keywords play into the tactical component of SEO strategy?

Question 3 3. Quality website content includes text as well as all of these EXCEPT which?

Question 4 4. Which is NOT included in a market analysis for business plans?

Question 5 5. In industry demographics, why is it important to stay current with trends?

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Question 6 6. Important information pertaining to your target market includes _____.

Question 7 7. How can a web page designer prevent the exclusion of individuals with physical limitations or those requiring the use of special assistive devices in their design?

Question 8 8. Within the web page design environment the term 'real estate' refers to:

Question 9 9. By placing or organizing common activities in a group, the designer is able to decrease the amount of page switching and extensive scrolling. Which principle is being followed?

Question 10 10. Reagan is a new Facebook user, and she wants to increase her exposure. How can she best go about doing so?

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Question 11 11. Which social network makes use of hashtags to quickly engage its followers in events and requires its posts be 280 characters or less?

Question 12 12. A digital method that is used to promote a business and engage its customers is known as _____.

Question 13 13. Which of the following could be part of a social media strategy?

Question 14 14. ____ are the statistics we need to determine whether a social media strategy was successful.

Question 15 15. A company that develops an overall plan for increasing its sales has developed a ____.

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Question 16 16. Why is focusing on the client a part of business development?

Question 17 17. What is an element of business development?

Question 18 18. What does it mean to prepare for business development?

Question 19 19. A _____ is when two or more companies come together and work better together than they would as an individual company.

Question 20 20. What is the main purpose for a business to use a survey?

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Question 21 21. Which is the BEST example of a focus group?

Question 22 22. A website is a collection of _____.

Question 23 23. Some of the standards for good website navigation are _____ and _____.

Question 24 24. The following are carried out preceding the setting up of a website:

Question 25 25. The _____ is an outline of how of how the business will run.

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Question 26 26. In business development, which is true about idea creation?

Question 27 27. You have come up with an idea for a new toy. You have have run a feasibility analysis, made a decision to go with it, implementing its making, and now you need to launch it. What should you do before its unveiling?

Question 28 28. What are sitemaps?

Question 29 29. How do barriers to entry help a company who is already in the market?

Question 30 30. The automatic changing of a web page screen or the grabbing control of the mouse and forcing unwanted movement is a violation of which web design principal?

Business Development Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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