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Business Ethics & Marketing Strategy Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which would be considered unethical marketing regarding honesty?

Question 2 2. Which is a way to incorporate ethics in marketing strategy?

Question 3 3. What does keeping the consumer security in mind entail when incorporating ethics into a marketing strategy?

Question 4 4. What is an example of marketing with consumer safety in mind?

Question 5 5. Which best describes ethics as it pertains to marketing?

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Question 6 6. All of the following are examples of unethical marketing practices EXCEPT:

Question 7 7. Sally sees no harm in marketing a new line of shampoos and conditioners by using exaggerated numbers and not entirely truthful testimonials. What type of marketing is Sally engaging in?

Question 8 8. Ethical marketing is defined as:

Question 9 9. Ethical marketing can impact consumers in all of these ways EXCEPT:

Question 10 10. All of the following are guidelines issued by the American Marketing Association to ensure ethical marketing strategies and tactics EXCEPT:

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Question 11 11. What is the difference between business ethics and social responsibility?

Question 12 12. What is social responsibility?

Question 13 13. What are business ethics?

Question 14 14. ABC Corporation has to make a decision regarding the production of a cheaper product that it knows could harm their customers. What type of situation is this? Choose the best answer.

Question 15 15. What are ethics?

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Question 16 16. What are morals?

Question 17 17. What are the three levels of ethical development?

Question 18 18. How do companies manage ethics in the business world?

Question 19 19. What is described as good or bad behavior?

Question 20 20. What is the definition of ethics?

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Question 21 21. Which of the following actions will assist the consumer in his/her evaluation of what products or causes are genuinely worthwhile?

Question 22 22. Which of the following is a downside of cause-related marketing?

Question 23 23. Which of the following is the reason cause-related marketing has had such tremendous growth?

Question 24 24. Which best describes the process of cause-related marketing?

Question 25 25. Which of the following is NOT a pro for cause-related marketing?

Business Ethics & Marketing Strategy Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

TExES Marketing 6-12 (275): Practice & Study Guide  /  Social Science Courses
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