Business Marketing Basics: Homework Help Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Age, gender, income, race, and family life cycle all are found in _____ segmentation?

Question 2 2. Which of the following is an example of a company using a niche competitive marketing strategy?

Question 3 3. Which of the following is not considered to be part of the product?

Question 4 4. What are the five ways to segment a market?

Question 5 5. Which of the following is an example of competitive advantage?

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Question 6 6. Which of the following best describes culture?

Question 7 7. A business that sells toys should open a store in a location that has a large population of _____.

Question 8 8. How does a large company place its SBU's on the portfolio matrix ?

Question 9 9. Analyze what customer satisfaction is.

Question 10 10. What are the four p's in marketing?

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Question 11 11. A plan developed by an organization that consists of the company's product/service mix and how that product/service will be offered to consumers is referred to as a _____.

Question 12 12. Thomas owns a large IT company. He attempts to gain an upper hand in the market by using very skilled workers and inexpensive raw materials. Overall, he is very focused on controlling the costs in order to maximize the value of his products to consumers. How is this an example of cost-competitive advantage?

Question 13 13. Which of the following is an example of culture?

Question 14 14. Which of the following types of segmentation listed is a marketing team for an amusement park using an ad that showcases wild thrill rides for an exciting day out with friends?

Question 15 15. Which of the following is an example of a ritual?

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Question 16 16. What type of market segmentation strategy is used by Disney?

Question 17 17. Assess the importance of production orientation.

Question 18 18. Which one of the following scenarios represents a marketing research study?

Question 19 19. Which of the following would a company do when it decides to 'harvest' a product made by an SBU?

Question 20 20. What is the name of a segmentation criteria where a segment must be large enough to support developing a specific marketing mix?

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Question 21 21. What is the main difference between a sales-oriented company and a marketing-oriented company?

Question 22 22. Which of the following would be considered secondary data collection?

Question 23 23. What is the definition of marketing?

Question 24 24. A company wants to find customers who would be interested in a drug and alcohol prevention residential program. They are having difficulty finding segments to target. What type of criteria issue would they be facing?

Question 25 25. Brenda's Beauty Salon offers customers a _____.

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Question 26 26. Which of the following criteria can be used to segment a market?

Question 27 27. What is a niche competitive advantage?

Question 28 28. Karla's mom bakes an apple pie every Sunday, this is an example of a(n) _____.

Question 29 29. Which of the following is an example of a closed-ended question?

Question 30 30. Which form of survey research would be the slowest in getting responses about a store in the mall?

Business Marketing Basics: Homework Help Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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