TECEP Introduction to Marketing: Study Guide & Test Prep  /  Business Courses

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Business Marketing Overview Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Compile the five different aspects of business buying behavior.

Question 2 2. Evaluate what are the three criteria that businesses use to make a purchase decision.

Question 3 3. Who has the power to choose which supplier to use?

Question 4 4. Which type of business market is a hospital and university?

Question 5 5. Evaluate the importance of producer markets.

Page 2

Question 6 6. Which of the following markets is NOT a Business Market?

Question 7 7. What does B2B stand for?

Question 8 8. What does B2C stand for?

Question 9 9. Which of the following is a method of online marketing that businesses can use to market to individuals?

Question 10 10. Which of the following is an individual factor?

Page 3

Question 11 11. Which one of the following is key when making business buying decisions?

Question 12 12. Which of the following is an example of an organizational factor?

Question 13 13. What does the law of demand suggest?

Question 14 14. Why is gasoline an inelastic product?

Question 15 15. What happens when goods have derived demand?

Page 4

Question 16 16. If you are marketing MRI's, what's your target market?

Question 17 17. If you are marketing to a business that primarily needs components for its products, what's your target market?

Question 18 18. If you are going after the largest single business market in United States in terms of dollars, what's your target market?

Question 19 19. Letting customers (or potential customers) know about your product, with a focus on purchasing it, is the goal of:

Question 20 20. What are the four P's of marketing?

Page 5

Question 21 21. The different tools and methods used to get your message out is

Question 22 22. What departments are the biggest influencers of buying decisions in a company?

Question 23 23. Which of the following includes everyone in an organization who is part of the overall business purchase decision?

Question 24 24. When Gluten Free Groceries receives the same identical products and quantities as last month from a wholesaler it is a _____.

Question 25 25. St. Jude's Children Research Hospital and the American Red Cross are well-known not-for-profits of this type:

Page 6

Question 26 26. What do not-for-profit organizations NOT have?

Question 27 27. Which U.S. government agency has publications and a look-up tool of different not-for-profits?

Question 28 28. Which of the following best describes the purpose of gatekeepers?

Question 29 29. Which of the four Business Markets buy goods and services only to support their internal operations?

Question 30 30. What is the major difference between B2C and B2B marketing?

Business Marketing Overview Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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