Business Planning Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Why do you need to evaluate your competitors in the industry?

Question 2 2. In which section of your industry analysis do you discuss the past, present, and future expectations of your industry as a whole?

Question 3 3. How does research give a company a better understanding of their customers' requirements?

Question 4 4. Which hat would you wear when you are discussing facts?

Question 5 5. How does customer feedback help a company?

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Question 6 6. What is de Bono's six thinking hats?

Question 7 7. What are industry risks?

Question 8 8. What information is in the industry analysis?

Question 9 9. What does the industry analysis contribute to your business plan?

Question 10 10. Why do some customers prefer to shop directly at the store instead of online?

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Question 11 11. What does the red hat represent in de Bono's process?

Question 12 12. Which of the following is NOT an effective way to receive customer feedback?

Question 13 13. When introducing a new product, what's the best way to determine its strengths and weaknesses?

Question 14 14. What questions will the green hat address?

Question 15 15. What are the six colors of de'Bono's hats?

Business Planning Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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