CEOE Business Education: Segmentation and Product Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following segmentation methods is a marketing team using if they segment the market based on examining potential customers' personalities, motives and lifestyles ?

Question 2 2. A consumer making a purchasing decision between two heterogeneous shopping products will most likely buy the one with _____.

Question 3 3. A _____ provides the words or terms that help customers understand why they should use the product and the company values.

Question 4 4. Robert's company produces gloves. They primarily sell these gloves to prisons and schools. What segment of the market is Robert's company targeting?

Question 5 5. You want to find an efficient way to segment the business market. Which of the following is NOT an example of how you should segment a market according to company characteristics?

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Question 6 6. What is a graphical way of representing two or more dimensions or variables that are represented in consumers' minds?

Question 7 7. What are the four broad segments of a business market?

Question 8 8. What is business marketing?

Question 9 9. How is profitability best defined?

Question 10 10. Which of the following does a company need to help develop their brand?

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Question 11 11. A union would be a(n) _____ business customer category.

Question 12 12. Which of the following criteria can be used to segment a market?

Question 13 13. Which of the following is a commercial value that can be put on a brand?

Question 14 14. Evaluate the type of business product corn is.

Question 15 15. What is the name of a segmentation criteria where a segment must be large enough to support developing a specific marketing mix?

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Question 16 16. Define ROI (Return on Investment):

Question 17 17. Which of the following statements is MOSTLY TRUE of a specialty product?

Question 18 18. Which strategy would a marketer use to effectively sell unsought products?

Question 19 19. How would a company begin to change consumer perceptions about its products ?

Question 20 20. A company wants to find customers who would be interested in a drug and alcohol prevention residential program. They are having difficulty finding segments to target. What type of criteria issue would they be facing?

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Question 21 21. Which of the following is an example of product development?

Question 22 22. Define 'focus groups':

Question 23 23. Your company wants to ask questions in order to gain some specific answers about the product, such as: 'On a scale of 1 to 10, how would you rate this product?' In order to do so, your company has asked 100 people 20 questions and is assessing the data. Which of the following is this an example of?

Question 24 24. What are the five ways to segment a market?

Question 25 25. A car company has forever been known as offering cheap, reliable cars. The new management group would like the marketing team to change consumer perception of the cars from cheap and reliable to high tech and cool. The marketing team's challenge is called _____.

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Question 26 26. Based on the target end user, a computer is _____ product.

Question 27 27. Age, gender, income, race, and family life cycle all are found in _____ segmentation?

Question 28 28. Select the business product an automobile tire would be.

Question 29 29. When a company uses a strategy to showcase why their product characteristics are superior to the competition, it is called:

Question 30 30. Which of the following is the best definition for a market segment ?

CEOE Business Education: Segmentation and Product Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

OSAT Business Education (CEOE) (040): Practice & Study Guide  /  Business Courses
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