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CEOE Marketing: Brand Positioning & Consumer Protection Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Identify which of the following is NOT within the jurisdiction of the Consumer Product Safety Commission:

Question 2 2. An IT company introduced several new cellphones. After the public was very dissatisfied with some of these products, they made minor changes to them based on the response they received through social media. Which consumer right is this an example of?

Question 3 3. What is positioning?

Question 4 4. A group of consumers wishes to file a lawsuit against a restaurant where they all got severe food poisoning. Why should a class action lawsuit be filed against the restaurant?

Question 5 5. A car company has forever been known as offering cheap, reliable cars. The new management group would like the marketing team to change consumer perception of the cars from cheap and reliable to high tech and cool. The marketing team's challenge is called _____.

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Question 6 6. Molly was excited to use her tax refund to purchase a brand new dining room set. To her dismay, when the new furniture was delivered to her home, she detected several nicks in the table and some snags and dirt marks on the chair cushions. Molly called the store to reject her order and demand that her deposit be immediately returned. The manager of the store refused, and Molly was forced to take legal action. This is an example of which of the following

Question 7 7. Which federal agency serves as our nation's consumer protection agency and administers laws designed to protect the rights of consumers?

Question 8 8. How does the implementation of the right to redress differ from the remaining consumer rights?

Question 9 9. Which of the following is a commercial value that can be put on a brand?

Question 10 10. What are five consumer rights?

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Question 11 11. Analyze the reason why a company charges additional money above what the company's machines and buildings cost.

Question 12 12. When a company uses a strategy to showcase why their product characteristics are superior to the competition, it is called:

Question 13 13. A _____ provides the words or terms that help customers understand why they should use the product and the company values.

Question 14 14. What is a brand?

Question 15 15. A young student having difficulty deciding on the loans to take out for college could MOST likely receive aid from the _____.

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Question 16 16. How does the Securities and Exchange Commission (SEC) differ from the Federal Trade Commission (FTC)?

Question 17 17. Which of the following does a company need to help develop their brand?

Question 18 18. What agency protects consumers against false advertising and fraud?

Question 19 19. Which of the following is an example of when a strict liability standard would apply?

Question 20 20. Product liability laws are:

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Question 21 21. Why was the National Highway Traffic Safety Administration established?

Question 22 22. The 'Exploding Coca-Cola Case' is based on which of the following types of product liability?

Question 23 23. How would a company begin to change consumer perceptions about its products ?

Question 24 24. Which of the following does the right to safety NOT include?

Question 25 25. What is a graphical way of representing two or more dimensions or variables that are represented in consumers' minds?

CEOE Marketing: Brand Positioning & Consumer Protection Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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