CEOE Marketing: Marketing Principles Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. In the past, global competition focused on offering _____ in comparison to domestic producers, in order to capture customers.

Question 2 2. Which Act would prohibit charging different prices to different buyers of merchandise of like grade and quality?

Question 3 3. Which of the following terms describes the amount of money left over after taxes?

Question 4 4. Analyze the situation that is NOT considered an influence on a company's marketing strategy.

Question 5 5. Why are laws needed for business?

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Question 6 6. Which of the following is an example of a ritual?

Question 7 7. What is societal marketing orientation?

Question 8 8. Which of the following best describes relationship marketing?

Question 9 9. Why does the Sherman Act of 1890 make monopolies illegal?

Question 10 10. What is customer value?

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Question 11 11. Evaluate the six external influences on a company's marketing strategy.

Question 12 12. Analyze the importance of marketing orientation.

Question 13 13. What is the definition of marketing?

Question 14 14. A business that sells toys should open a store in a location that has a large population of _____.

Question 15 15. When discussing marketing, Place refers to:

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Question 16 16. If a crib was found to have a defect where it caused a baby's death, which of the following agencies would issue the recall?

Question 17 17. Karla's mom bakes an apple pie every Sunday, this is an example of a(n) _____.

Question 18 18. An exchange is when:

Question 19 19. According to statistics, women bring in at least _____ percent of the income in most homes within the United States?

Question 20 20. Assess an element of customer value.

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Question 21 21. Assess the importance of production orientation.

Question 22 22. What is the main difference between a sales-oriented company and a marketing-oriented company?

Question 23 23. What can marketers do during a recession to still sell products?

Question 24 24. A plan developed by an organization that consists of the company's product/service mix and how that product/service will be offered to consumers is referred to as a _____.

Question 25 25. A local firm is frustrated that you can find products that are cheaper than theirs on eBay. They use traditional marketing and selling techniques and are not interested in expanding their operations. Which innovation has had the most impact on their decreasing revenue?

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Question 26 26. Which of the following is an example of culture?

Question 27 27. Which of the following is an example of competitive analysis research?

Question 28 28. Analyze what customer satisfaction is.

Question 29 29. Let's say there is an outbreak of the deadly listeria bacteria in bagged lettuce. Which agency would issue the public notice and recall?

Question 30 30. Which of the following is not a part of the marketing environment?

CEOE Marketing: Marketing Principles Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

OSAT Marketing Education (CEOE) (041): Practice & Study Guide  /  Business Courses
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