CEOE Marketing: Strategies & Segmentation Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What is the name of a segmentation criteria where a segment must be large enough to support developing a specific marketing mix?

Question 2 2. How does a large company place its SBU's on the portfolio matrix ?

Question 3 3. Tanner's International wants to start exporting to a foreign market. Due to the fact that your boss is traditional, he prefers the traditional exporting technique. Which of the following would be the best argument you could use to advise a different technique?

Question 4 4. The four types of promotion are

Question 5 5. Which of these products would be classified as a star on the portfolio matrix ?

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Question 6 6. Which of the following is NOT a strategy for entering the global marketplace?

Question 7 7. Which of the following is a strategy when a company pursues the development of a new product for a current market?

Question 8 8. What type of market consists of a defined group most likely to buy a company's products or services?

Question 9 9. Which of the following is a characteristic of discount stores?

Question 10 10. When Janet goes to the mall to buy a new dress she has several things on her mind. She's thinking about her favorite colors and materials, the latest fashion trends and the stores where she has found bargains in the past. All of these thoughts are illustrations of which of the following?

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Question 11 11. A company believes the best approach to introduce their product to a foreign market would be a high-risk approach where they would become active owners and build new factories there. What is an advantage commonly associated with such an approach?

Question 12 12. Which of the following demographic groups was born between 1946-1964?

Question 13 13. How does a greenfield investment differ from a brownfield investment?

Question 14 14. Your company has to pay a fee for the domestic company due to the fact that they supply you with certain specific products and that you are using their recipe. Which of the choices describes this fee?

Question 15 15. Brenda's Beauty Salon offers customers a _____.

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Question 16 16. Which type of retailer would sell cowboy boots?

Question 17 17. You are working for a manufacturing company in Chicago. Your boss has not improved his product for many years, has not changed the marketing strategy, but he owns several companies and yours is not a priority. You are not satisfied because the company is operating at a loss and you may lose your job. Which of the following is likely true for your company?

Question 18 18. Why are companies positioning themselves towards international growth and global marketing?

Question 19 19. If a manufacturer of candy decides to open a theme park, this would be an example of a _____ strategic alternative.

Question 20 20. Consumers with psychological problems or a lack of maturity and intelligence that makes it hard for them to make informed purchases are considered to be a _____?

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Question 21 21. Why does a foreign subsidiary have limited rights concerning decision-making?

Question 22 22. What are the four broad segments of a business market?

Question 23 23. Will's Wheels sells new and used bikes along with a full line of replacement parts. Will's is an example of a(n) _____ store.

Question 24 24. What strategy involves granting another business the right to use your company's name, products and business processes?

Question 25 25. What is it called when a domestic firm buys part of a foreign company or partners with a foreign company to create a new business?

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Question 26 26. Which of the following is an example of domestic marketing?

Question 27 27. What are the five ways to segment a market?

Question 28 28. If a company decides to pursue a senior citizen segment of the market and has difficulty creating a marketing mix that will reach this type of segment, this is an example of what type of criteria?

Question 29 29. James segments his business customers by how much money they spend on his products and services. Which type of segmentation is this?

Question 30 30. Evaluate the effect of market penetration.

CEOE Marketing: Strategies & Segmentation Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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