CMMP Exam: Brand Management Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What does it mean to differentiate a brand?

Question 2 2. Which is the best explanation of brand loyalty?

Question 3 3. A _____ provides the words or terms that help customers understand why they should use the product and the company values.

Question 4 4. What is a brand?

Question 5 5. Which of the following options are brand extension failures?

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Question 6 6. What is a brand extension?

Question 7 7. What is a brand?

Question 8 8. Why is premium pricing a disadvantage to brand loyalty?

Question 9 9. Brand equity refers to _____.

Question 10 10. Which one of the following is not a reason why brand loyalty is important?

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Question 11 11. What is a brand's image?

Question 12 12. One major mistake a brand can make that threatens its brand integrity is to _____.

Question 13 13. Which of the following does a company need to help develop their brand?

Question 14 14. Analyze the reason why a company charges additional money above what the company's machines and buildings cost.

Question 15 15. Which of the following is a commercial value that can be put on a brand?

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Question 16 16. What are the Brand Extension Strategies?

Question 17 17. How can you leverage brand loyalty?

Question 18 18. When a company has created a successful brand strategy, people know _____.

Question 19 19. How does brand loyalty help you reduce the cost of production?

Question 20 20. Which of the following options are brand extension successes?

CMMP Exam: Brand Management Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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