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CMMP Exam: Consumer Behavior Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following is the best example of a purchase that would fall under extended decision making?

Question 2 2. Which type of product would be better advertised using an elaborate website with lots of information, rather than a simple newspaper ad with minimal text?

Question 3 3. Which of the following can be consumers?

Question 4 4. Which of the following would be the best example of a nominal purchase decision ?

Question 5 5. Consumer behavior helps marketers create an effective marketing strategy because:

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Question 6 6. Which is NOT a way to pique the interest of a consumer looking to fill a psychological need?

Question 7 7. Analyze which of the following is NOT a way that consumers recognize an unfulfilled want or need.

Question 8 8. The majority of tactics marketers can use to help mitigate post-purchase dissonance are part of which one of the four Ps of marketing?

Question 9 9. Name the Four Ps of Marketing:

Question 10 10. Which of the following is NOT true about low involvement purchases?

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Question 11 11. Carl is interested in buying a shiny new high-end sports car. He doesn't care how much it costs. He wants a car that will turn heads as he cruises up and down the main street in town. How does Carl want people to perceive him?

Question 12 12. Generally speaking, consumer behavior is:

Question 13 13. Marketers can eliminate cognitive dissonance by all of the following EXCEPT:

Question 14 14. What factor or factors determine the level of post-purchase dissonance a consumer will experience?

Question 15 15. Which of the following factors determine your social class ?

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Question 16 16. What is NOT involved in the limited decision making process?

Question 17 17. Which of the following factors determine how much a reference group has influence on a consumer buying decision?

Question 18 18. Which of the following is a form of external information searching?

Question 19 19. Ted is in charge of the marketing strategy for ABC Company. Which of the following abilities of ABC Company should Ted focus on most when developing a marketing strategy?

Question 20 20. Jerome is pretty frugal. He also needs a car to get back and forth to work. Which of the following is the best example of a vehicle that would satisfy a functional need?

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Question 21 21. Which type of purchase decision is the most likely to result in post-purchase dissonance?

Question 22 22. Which of the following is a step in the consumer decision-making process?

Question 23 23. What is long-term involvement, enhanced knowledge, and experience about a specific product category known as?

Question 24 24. Understanding post-purchase reactions from different market segments can be useful because:

Question 25 25. In what stage of the consumer purchase decision process are needs considered?

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Question 26 26. Jenna just bought a new car after months of shopping and decision making. What form of marketing would be most helpful to mitigate any post-purchase dissonance that Jenna feels?

Question 27 27. Assess what consumer behavior is.

Question 28 28. Which of the following best describes culture?

Question 29 29. How does a consumer go about gathering information for a purchase?

Question 30 30. Which of the following refers to generally held beliefs that closely connect to culture about what is acceptable and desirable?

CMMP Exam: Consumer Behavior Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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