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CMMP Exam: Global Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following concepts was developed by Adam Smith?

Question 2 2. Which of the following is NOT an example of a market entry strategy?

Question 3 3. What is global marketing?

Question 4 4. Which of the following is an example of global marketing standardization?

Question 5 5. Tanner's International wants to start exporting to a foreign market. Due to the fact that your boss is traditional, he prefers the traditional exporting technique. Which of the following would be the best argument you could use to advise a different technique?

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Question 6 6. Why is strategic pricing important for global marketing?

Question 7 7. This McDonald's menu from India is an example of which of the following?

Question 8 8. What is it called when a domestic firm buys part of a foreign company or partners with a foreign company to create a new business?

Question 9 9. A country can produce 10 bushels of wheat but will have to give up producing 15 bushels of corn. Assume that the value of a bushel of wheat equals the value of a bushel of corn. What is the opportunity cost for producing 100 bushels of wheat? Should the country produce wheat or corn?

Question 10 10. What three areas of economics are marketers most concerned with in selecting a market?

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Question 11 11. A company believes the best approach to introduce their product to a foreign market would be a high-risk approach where they would become active owners and build new factories there. What is an advantage commonly associated with such an approach?

Question 12 12. Why is localization used in global marketing?

Question 13 13. What is market segmentation?

Question 14 14. When marketers decide to enter an international market, the first thing that they should do is:

Question 15 15. What does GDP stand for?

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Question 16 16. Your company has to pay a fee for the domestic company due to the fact that they supply you with certain specific products and that you are using their recipe. Which of the choices describes this fee?

Question 17 17. What are quantities set of how much of a specific product is allowed into a country during a time period?

Question 18 18. Thomson International sells their computers for $150, despite the fact that they require $140 in order to cover the costs of production. The usual price of a computer on the home market is $300. Why do you think they have chosen to do so?

Question 19 19. Which one of the following reasons does NOT support global trade?

Question 20 20. Which is NOT an example of product adaptation?

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Question 21 21. What are the four key areas to consider for global marketing?

Question 22 22. If a potential international country market does not have paved roads for transportation, a marketer would consider this an issue with which of the following?

Question 23 23. How does absolute advantage differ from comparative advantage?

Question 24 24. What risks does a joint venture between a domestic and foreign company come with?

Question 25 25. What is the BEST explanation of a global market?

CMMP Exam: Global Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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