CMMP Exam: Integrated Marketing Communication Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What is a communication process that creates mutually beneficial relationships between organizations and various stakeholders?

Question 2 2. Which of the following best describes advergaming?

Question 3 3. Which of the following is a reason to use newspapers for a media advertising campaign?

Question 4 4. Which of the following is NOT a benefit to using celebrity endorsements in advertising?

Question 5 5. If an event will not improve your public image, brand loyalty or brand recognition, which criteria to sponsor an event is absolutely not satisfied?

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Question 6 6. Why do companies allocate time and resources on preparation of media kits?

Question 7 7. Which of the following BEST defines advertising?

Question 8 8. What is the key to integrating marketing communications ?

Question 9 9. Identify which of the following is NOT an example of external communication:

Question 10 10. Marco is launching a new coffee shop in his city and he asks you for advice regarding his advertising campaign. What would you say to Marco?

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Question 11 11. How do marketing and advertising differ?

Question 12 12. What are the four parts of an overall promotional mix?

Question 13 13. An IT company is using 3% of its profit to finance the building of a new wing in a local hospital in an effort to improve its corporate image. What is this an example of?

Question 14 14. What is the main purpose of creating an ad campaign?

Question 15 15. Which of the following is not an advantage to sponsorship advertising?

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Question 16 16. What is the value of knowing your target market?

Question 17 17. Why do you need to create an effective advertising message?

Question 18 18. In the world of public relations, goodwill refers to _____

Question 19 19. Advertisements can affect _____.

Question 20 20. What is it called when a famous person uses their notoriety to help sell a product or service?

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Question 21 21. What is frequency in advertising?

Question 22 22. The five functions of public relations are _____.

Question 23 23. Advertising plays an integral role in _____.

Question 24 24. How is advertising described compared to public relations?

Question 25 25. You're watching a movie and notice one of the main characters is drinking a popular brand of soda. What form of advertising does this illustrate?

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Question 26 26. Which of the following is a primary benefit of advertising online?

Question 27 27. A communication message is integrated when it _____.

Question 28 28. What happens when brand power is acquired through the name recognition, which allows the company to achieve larger sales and profits?

Question 29 29. Which of the following is the best explanation of sponsorship advertising?

Question 30 30. If a product such as allergy medicine is advertised only during fall and spring allergy months, what type of media schedule would it be?

CMMP Exam: Integrated Marketing Communication Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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