CMMP Exam: Market Segmentation & Positioning Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following types of segmentation listed is a marketing team for an amusement park using an ad that showcases wild thrill rides for an exciting day out with friends?

Question 2 2. What is brand repositioning?

Question 3 3. Which of the following criteria can be used to segment a market?

Question 4 4. If a company decides to pursue a senior citizen segment of the market and has difficulty creating a marketing mix that will reach this type of segment, this is an example of what type of criteria?

Question 5 5. Which positioning strategy focuses on ways to eliminate any wasteful procedures within the company and pass the savings on to their customers?

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Question 6 6. Identify the strategy when a company chooses one or two important key areas to concentrate on and excels in those areas?

Question 7 7. Which of the following is a characteristic of discount stores?

Question 8 8. How might a business use ethical target marketing to promote its product?

Question 9 9. Which of the following is an illustration of marketing that targets a vulnerable population?

Question 10 10. Age, gender, income, race, and family life cycle all are found in _____ segmentation?

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Question 11 11. Robert's company produces gloves. They primarily sell these gloves to prisons and schools. What segment of the market is Robert's company targeting?

Question 12 12. When a company uses a strategy to showcase why their product characteristics are superior to the competition, it is called:

Question 13 13. Which of the following demographic groups was born between 1946-1964?

Question 14 14. Which of the following is the best definition for a market segment ?

Question 15 15. What are the four broad segments of a business market?

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Question 16 16. Which retail segment typically offers the greatest variety and quantity of products to their customers?

Question 17 17. Company ABC is able to create new products or modify existing ones quickly. This is an example of:

Question 18 18. Consumers with psychological problems or a lack of maturity and intelligence that makes it hard for them to make informed purchases are considered to be a _____?

Question 19 19. Which part of the marketing mix is the most flexible and easiest to change?

Question 20 20. What is business marketing?

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Question 21 21. What are three techniques that can make brand repositioning successful?

Question 22 22. What is included in promotional strategies?

Question 23 23. You want to find an efficient way to segment the business market. Which of the following is NOT an example of how you should segment a market according to company characteristics?

Question 24 24. What type of market segmentation strategy is used by Disney?

Question 25 25. What is positioning?

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Question 26 26. What are the five ways to segment a market?

Question 27 27. Samurai Insurance uses an advertisement beginning with a house that was completely demolished in a hurricane. Items from the house lie broken and scattered, and even the dog house is crushed in the foreground of the scene. This type of advertising can be classified as _____.

Question 28 28. How would a company begin to change consumer perceptions about its products ?

Question 29 29. What is the name of a segmentation criteria where a segment must be large enough to support developing a specific marketing mix?

Question 30 30. What are the strategies for brand repositioning?

CMMP Exam: Market Segmentation & Positioning Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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