Copyright

CMMP Exam: Marketing Channel Management Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Evaluate the level of service would be offered at the following type of retail establishment.

Question 2 2. Why is it important to understand the dimensions of retail strategy?

Question 3 3. What is the best explanation of a wholesale intermediary?

Question 4 4. When a channel member helps overcome a lack of all of the items a customer needs to receive full satisfaction from a product or products, they are solving what type of discrepancy?

Question 5 5. What is breaking down complex tasks into simpler ones and training specialists to accomplish the tasks?

Page 2

Question 6 6. Which of the following is an example of a functional intermediary?

Question 7 7. What function does a wholesaler serve in product distribution?

Question 8 8. Which is the BEST explanation of a functional intermediary?

Question 9 9. What are the three main functions of intermediaries?

Question 10 10. What does the logistical function of channel intermediaries consist of?

Page 3

Question 11 11. Why might someone choose to sell their item through telemarketing versus direct marketing?

Question 12 12. What is a merchant wholesaler?

Question 13 13. What is a channel in marketing?

Question 14 14. Which of the following are the different dimensions of retail operations?

Question 15 15. If you want to be in the thick of a physical retail location but not have a traditional retail store, which of the following would provide you the option?

Page 4

Question 16 16. A company decides to distribute its product to every retailer willing to sell it. What type of distribution strategy is the company using?

Question 17 17. If you are calling sales prospects in hopes of selling a product, what type of non-store retailing are you engaged in?

Question 18 18. Which of the following is a type of a full-service wholesaler?

Question 19 19. A company distributes watches to only high-end jewelry stores. What type of distribution strategy is being used?

Question 20 20. How does product distribution work?

Page 5

Question 21 21. Which one of the following is the best explanation of a merchant intermediary?

Question 22 22. If a bookseller decides to sell books online through a website it developed, what type of retailing is being employed?

Question 23 23. What is the main purpose of channel intermediaries?

Question 24 24. Analyze the photo and identify what type of ownership this store exhibits.

Question 25 25. Which of the following is NOT true about a franchise?

Page 6

Question 26 26. Retailing is the activities related to selling goods _____.

Question 27 27. Temporal discrepancy is described by which of the following?

Question 28 28. A computer manufacturer signs a contract with an electronics retailer to ensure products are sold by that retailer in specific countries. What type of distribution strategy is being used?

Question 29 29. Who makes their profits by collecting a fee or commission based on the amount of sales they are successful at delivering for the producer?

Question 30 30. When a channel eliminates the difference between the amount of product produced and the amount an end user wants to buy, they are helping overcome what type of discrepancy?

CMMP Exam: Marketing Channel Management Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

CMMP Exam Study Guide - Certified Marketing Management Professional  /  Business Courses
Support