Copyright

CMMP Exam: Marketing Ethics & Compliance Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What pricing strategy is used to bring out a new product by pricing it low in hopes of gaining attention and customers?

Question 2 2. What pricing strategy prices products with unique figures to make the consumer think they are getting a discount?

Question 3 3. What type of price discrimination is illegal?

Question 4 4. What is premium pricing?

Question 5 5. What pricing strategy is specific to international imports and exports?

Page 2

Question 6 6. All of the following are guidelines issued by the American Marketing Association to ensure ethical marketing strategies and tactics EXCEPT:

Question 7 7. Sally sees no harm in marketing a new line of shampoos and conditioners by using exaggerated numbers and not entirely truthful testimonials. What type of marketing is Sally engaging in?

Question 8 8. All of the following are examples of unethical marketing practices EXCEPT:

Question 9 9. Ethical marketing is defined as:

Question 10 10. Ethical marketing can impact consumers in all of these ways EXCEPT:

Page 3

Question 11 11. Which of the following is an example of a deceptive practice in marketing research?

Question 12 12. In marketing research, what is personally identifiable information?

Question 13 13. In conducting research, which of the following is considered a vulnerable population?

Question 14 14. The Mark Marketing Company sold contact information for respondents to their survey on car features to a local car dealership. This is an example of which of these ethical issues?

Question 15 15. Which of the following is a part of the Marketing Research Association's code of conduct?

Page 4

Question 16 16. Which is a way to incorporate ethics in marketing strategy?

Question 17 17. What does keeping the consumer security in mind entail when incorporating ethics into a marketing strategy?

Question 18 18. Which best describes ethics as it pertains to marketing?

Question 19 19. What is an example of marketing with consumer safety in mind?

Question 20 20. Which would be considered unethical marketing regarding honesty?

Page 5

Question 21 21. If a customer opts out of your email communications, what should you do?

Question 22 22. You should always do this with a customer's personal and confidential information:

Question 23 23. If you spot a design you like, one being used by a popular soda company and decide to use it as your own, you have potentially committed:

Question 24 24. Interactive marketing includes all of these EXCEPT:

Question 25 25. Appropriate terms and conditions should include all of the following EXCEPT:

Page 6

Question 26 26. What is the definition of ethics?

Question 27 27. What are morals?

Question 28 28. What is described as good or bad behavior?

Question 29 29. What are the three levels of ethical development?

Question 30 30. How do companies manage ethics in the business world?

CMMP Exam: Marketing Ethics & Compliance Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

CMMP Exam Study Guide - Certified Marketing Management Professional  /  Business Courses
Support