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CMMP Exam: Marketing Intelligence System Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What is the difference between data mining and OLAP?

Question 2 2. If you owned a business, how might you use data mining?

Question 3 3. Which is an example of a company's use of marketing intelligence?

Question 4 4. What is a computer server?

Question 5 5. Which of the following statements is false with respect to distributed databases?

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Question 6 6. What is a market?

Question 7 7. When a mortgage company needs to predict what interest rates will be three years from now, it will use:

Question 8 8. Which is a situation where marketing intelligence was used?

Question 9 9. Which of the following is NOT true of a data warehouse?

Question 10 10. What is marketing intelligence?

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Question 11 11. A grocery store chain has a large database of customer demographic information. It would like to search for patterns in grocery purchases. The BI tool it will use is _____.

Question 12 12. Business intelligence employs tools such as database management, data mining, and decision support systems. What other tool can be used in BI?

Question 13 13. What is an example of everyday information used in marketing intelligence?

Question 14 14. What is the primary advantage of using a distributed database?

Question 15 15. A marketing manager for a car manufacturer would like to know how many vehicles made in its Sonora factory were sold to customers in Germany last month. He would also like a mailing list of the German dealers who sold them. To get the answer, the marketing manager should use _____.

CMMP Exam: Marketing Intelligence System Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

CMMP Exam Study Guide - Certified Marketing Management Professional  /  Business Courses
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