CMMP Exam: Marketing Management Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. An exchange is when:

Question 2 2. When considering an iPhone, how can a marketer create a need?

Question 3 3. Explain what winning a new customer means.

Question 4 4. How can providing education help create value for a product?

Question 5 5. What does the acronym 'CRM' stand for in management and marketing?

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Question 6 6. Which of the following is an example of CRM?

Question 7 7. Why is marketing important?

Question 8 8. Which of the following best describes the purpose of CRM software for companies?

Question 9 9. What are the four p's in marketing?

Question 10 10. Analyze the main goal of customer relationship marketing.

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Question 11 11. What is a target market?

Question 12 12. When discussing marketing, Place refers to:

Question 13 13. What is the definition of marketing?

Question 14 14. Which of the following is an example of a failed exchange?

Question 15 15. What is an example of an internal customer?

CMMP Exam: Marketing Management Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

CMMP Exam Study Guide - Certified Marketing Management Professional  /  Business Courses
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