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CMMP Exam: Marketing Performance Measurement Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. How can revenue be used to measure the success or failure of a marketing plan?

Question 2 2. Which is a way for companies to measure marketing plan success and failures?

Question 3 3. What is a marketing plan?

Question 4 4. How often should companies measure their marketing plan?

Question 5 5. What is an example of using customer response to measure a marketing plan?

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Question 6 6. What are marketing metrics?

Question 7 7. What is SEO traffic?

Question 8 8. What is a KPI?

Question 9 9. Which of the following is NOT a key marketing metric?

Question 10 10. Which of the following do digital marketing dashboards track?

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Question 11 11. Your cookware company generated net sales of $5,000,000 last year and had a net operating profit of $250,000. What was your operating margin?

Question 12 12. Your company had sales of $1,000,000, resulting in a gross profit of $85,000. What is its gross margin?

Question 13 13. Investors have invested a total of $1,000,000 in your company, which netted $82,500 in income during the same period. What is the return on investment during this period?

Question 14 14. Your retail business has total assets valued at $12,000,000 and earned $975,000 in net sales during the same time period. What is its return on assets?

Question 15 15. What's the best explanation of a profitability ratio?

CMMP Exam: Marketing Performance Measurement Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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