CMMP Exam: Marketing Plan Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. The price of a product includes _____

Question 2 2. Which is NOT an example of a marketing control?

Question 3 3. How long is usually the life span of marketing plans?

Question 4 4. What are market share goals?

Question 5 5. The four types of promotion are

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Question 6 6. The marketing mix consists of

Question 7 7. The Flower Factory has completed its marketing research and found that the Northwest region of the United States has a demand for petunias. How might the marketing budget reflect with need?

Question 8 8. What is the main objective for the 'competition' part of any marketing plan?

Question 9 9. Which of the following is the first step of the marketing plan outline?

Question 10 10. Brenda's Beauty Salon offers customers a _____.

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Question 11 11. Which of the following would be an example of a marketing goal?

Question 12 12. What is a conversion rate?

Question 13 13. What is the cost per sale?

Question 14 14. What is the overall sacrifice a consumer is willing to make to acquire a specific product or service?

Question 15 15. What are marketing plan controls?

CMMP Exam: Marketing Plan Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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