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CMMP Exam: Marketing Research Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Surveys are done to understand

Question 2 2. Which of the following would be considered secondary data collection?

Question 3 3. Which form of survey research would be the slowest in getting responses about a store in the mall?

Question 4 4. What is marketing research?

Question 5 5. When performing an archival study, you need

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Question 6 6. Information collected from inside your organization is referred to as what type of data?

Question 7 7. Data collected from sources outside your organization is referred to as what type of data?

Question 8 8. Collecting sales data reports would be an example of what role of marketing research?

Question 9 9. The study of the human behavior in its natural context is an example of _____.

Question 10 10. What's a key factor in the ease of secondary data collection?

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Question 11 11. Which of the following is an example of a closed-ended question?

Question 12 12. By examining and recording the narcissist in their own environment, the researcher is using which technique?

Question 13 13. Which of the following is an example of an internal source of secondary data?

Question 14 14. Which one of the following scenarios represents a marketing research study?

Question 15 15. A researcher needs to understand if a new type of antidepressant medication works when compared to people not taking it. This is an example of which kind of study?

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Question 16 16. A meta-analysis is a specific type of

Question 17 17. Which of the following is true of qualitative research?

Question 18 18. _____ is based on data that cannot be measured or counted but can be collected and interpreted through observation.

Question 19 19. The motto 'there's an app for that' fits well within which marketing focus?

Question 20 20. What's the best explanation of secondary data?

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Question 21 21. What are the three roles of marketing research?

Question 22 22. The U.S. Census is an example of _____.

Question 23 23. 'What-If' scenarios would be best researched through which role of marketing research?

Question 24 24. _____ is based on numerical data that can be analyzed using statistics.

Question 25 25. Which of the following is a disadvantage of quantitative research?

CMMP Exam: Marketing Research Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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