CMMP Exam: Marketing Strategy Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which form of marketing would be a good strategy for an older target audience?

Question 2 2. What are the factors to consider in macro marketing?

Question 3 3. Once the important questions are answered during the SWOT analysis, managers can begin to place the strengths, weaknesses, opportunities, and threats in the appropriate quadrant of the _____.

Question 4 4. Marketing strategy includes:

Question 5 5. What are the 4 Ps of marketing?

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Question 6 6. What are the three components are used to gain the market's attention when using a marketing strategy?

Question 7 7. What is marketing?

Question 8 8. What is macro marketing?

Question 9 9. An effective marketing strategy should:

Question 10 10. When assessing an organization's internal environment a manager is concerned with

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Question 11 11. Jessica has just conducted a SWOT analysis of her firm. What should her next steps be?

Question 12 12. Why is it important for companies to evaluate managerial decisions using a SWOT Analysis?

Question 13 13. Which of the following is an example of a marketing strategy?

Question 14 14. When assessing an organization's external environment a manager is concerned with

Question 15 15. What does the macro marketing strategy focus on?

CMMP Exam: Marketing Strategy Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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