CMMP Exam: Product Development Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. A new type of vehicle that is a car with wings that fold down allowing it to fly would be what type of new product?

Question 2 2. Which statements are true regarding the new product development process?

Question 3 3. In which of the following stages of the new product development process are new products test-marketed in small areas?

Question 4 4. The Doritos Loco Taco is an example of what type of new product category?

Question 5 5. Why must marketers of new products be aware of the consumer adoption process?

Page 2

Question 6 6. Your company wants to ask questions in order to gain some specific answers about the product, such as: 'On a scale of 1 to 10, how would you rate this product?' In order to do so, your company has asked 100 people 20 questions and is assessing the data. Which of the following is this an example of?

Question 7 7. Which of the following is true regarding the trial stage of the consumer adoption process?

Question 8 8. How is profitability best defined?

Question 9 9. Which stage of the consumer adoption process involves the consumer seeking information about the product?

Question 10 10. Define 'competitor product analysis':

Page 3

Question 11 11. A marketer thinks she has done a good job of creating awareness about a new product and now needs to move potential buyers along to the interest stage. The best way to do this is to _____

Question 12 12. Which of the following is an example of product development?

Question 13 13. Define ROI (Return on Investment):

Question 14 14. Determine the stage of the new product development process where a new product shows potential and new products are shown to prospective customers to gain feedback?

Question 15 15. Assess the best time to stop the new product development process and abandon the development of a potential new product.

Page 4

Question 16 16. When Cadillac developed a marketing strategy to change the image of their cars from luxurious but stodgy to cool and high tech, which of these is the term for what they did to their product?

Question 17 17. What is a limited introduction of a product and marketing program to determine whether or not the product/service will be successful with the target market?

Question 18 18. The development of all new consumer products starts with _____.

Question 19 19. Stuffed Snackfood Co. has changed the packaging and removed the salt from its corn chip offering. This is considered a(n) _____.

Question 20 20. Define 'focus groups':

Page 5

Question 21 21. How might a marketer for snack products move consumers from the evaluation stage to the trial stage?

CMMP Exam: Product Development Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

CMMP Exam Study Guide - Certified Marketing Management Professional  /  Business Courses
Support