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CMMP Exam: Relationship Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which term best describes a popular marketing strategy that centers around the acquisition, enhancement, and retention of long-term relationships that add value for the organization and the customer?

Question 2 2. Which one of the following is the best explanation of relationship marketing?

Question 3 3. Which of these statements about relationship selling is not true?

Question 4 4. How does operational CRM differ from analytical CRM?

Question 5 5. What's the number of related markets that a business can capitalize upon in building a comprehensive relational marketing strategy?

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Question 6 6. What is a primary focus of a CRM system?

Question 7 7. Which of the following statements is true about the time commitment involved in traditional selling and relationship selling?

Question 8 8. Why is having a CRM important to a business?

Question 9 9. Which of the following is one of the five stages to the relationship selling process?

Question 10 10. Newspapers and broadcast media are part of which one of the following markets?

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Question 11 11. How can a business construct a market profile for its target market?

Question 12 12. Why is your internal market important?

Question 13 13. Which of these best describes relationship selling?

Question 14 14. Which one of the following is not an example of relationship marketing?

Question 15 15. Relationship selling comprises:

CMMP Exam: Relationship Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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